Recruitment Officer, Digital

Grok Global Services

. Develop and execute Chinese social media strategies and content plans .

Posted 11/12/2026full-timeRemote • ChinaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing Chinese social media strategies, managing content production, and analyzing performance metrics. Proficient in translating materials between English and Chinese while maintaining strong communication and organizational skills.

Highest-signal resume keywords

Chinese Social Media ManagementDigital Content CreationAnalytics ReportingBilingual CommunicationMarketing Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Image CreationVideo EditingContent SchedulingData TrackingSocial Media AnalyticsDigital Asset DevelopmentMarketing Content WritingTrend MonitoringMicrosoft Office ProficiencyCustomer Sensitivity

Soft Skills

Strong Communication SkillsEmpathyOrganizational SkillsFlexibilityAttention to Detail

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

International Education IndustryRecruitment MarketingChinese Social Media PlatformsAlumni EngagementDigital Marketing

About the role

Key responsibilities & impact

Develop and execute Chinese social media strategies and content plans
Manage the University’s Chinese social media accounts, including producing, scheduling and publishing content
Produce analytics reports to monitor social media performance
Source information from internal and external stakeholders
Support the development of tailored digital assets and content, including stories, posters, images and videos
Engage with followers and respond to comments, messages and enquiries on Chinese social media platforms
Identify common student queries and liaise with colleagues to update presentations and webpages
Liaise with UK-based colleagues to ensure information is accurate and up to date
Translate materials between English and Chinese
Write original marketing and communications content for microsites, agent communications, brochures, flyers and banners
Monitor Chinese social media platforms and trends and share marketing insights with the Recruitment team
Lead production of University merchandise and monitor stock levels
Attend recruitment events and support alumni activities as required
Undertake other duties as required

Requirements

What you’ll need

Knowledge of Chinese social media platforms, including their unique features and best practices
Relevant experience in marketing, digital marketing, recruitment or Chinese social media is desirable
Experience managing Chinese social media accounts and creating digital content would be an advantage
Strong technical skills in image and video creation, editing and management
Bachelor’s degree with strong academic performance
Strong English fluency, with proficiency in business writing and excellent reading, speaking, writing and listening skills
Study or experience abroad is strongly preferred
Voluntary or other life experience that demonstrates creativity, hard work, persistence or drive to succeed
University of York alumni will be a plus
Experience representing a well-known institution will be a plus
Knowledge of the international education industry will be a plus
Strong communication skills, the ability to empathise with others, and strong customer sensitivity
Strong organisational and record-keeping skills, with the ability to track and record data and trends
Good IT skills, including Microsoft Office
Excellent written, verbal and presentation skills
Flexibility, adaptability and the ability to work on own initiative and as part of a team
Ability to multitask and manage a balanced agenda
Strong attention to detail
Willingness to undertake business travel

Benefits

Comp & perks

Remote work arrangement
Supportive environment with like-minded professionals
Opportunity to work with international higher education institutions
Business travel opportunities