Technical Product Marketing Manager

groundcover

. Develop differentiated positioning and messaging across groundcover’s observability platform .

Posted 10/6/2026full-timeSan Francisco • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and technical communication, with a strong focus on observability, cloud infrastructure, and developer engagement. Capable of translating complex technical concepts into clear messaging and positioning for diverse audiences.

Highest-signal resume keywords

Product MarketingKubernetesOpenTelemetryTechnical Content CreationCloud Infrastructure

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementSolutions EngineeringTechnical ConsultingAPI InteractionObservabilityDistributed SystemsAI InfrastructureTechnical DemosData PlatformsTechnical Proof Points

Soft Skills

Clear CommunicationProactive Information GatheringCollaboration

Tools & Technologies

GrafanaPrometheusEBPFAWSGCPAzure

Industry Keywords

Developer InfrastructureCloud-Native InfrastructureAgentic WorkflowsB2B Product PositioningTechnical Marketing Accountability

Tech Stack

Tools & technologies

AWSAzureCloudDistributed SystemsGoogle Cloud PlatformGrafanaKubernetesPrometheus

About the role

Key responsibilities & impact

Develop differentiated positioning and messaging across groundcover’s observability platform
Translate technical architecture and product capabilities into clear advantages for developers, SREs, platform teams, engineering leaders, and buyers
Use groundcover across Kubernetes, eBPF, OpenTelemetry, logs, metrics, traces, APM, AI workloads, and agentic workflows
Create and deliver technical demos, test product capabilities, work with APIs and integrations, and build technical proof points
Own go-to-market initiatives from positioning through launch, adoption, and field enablement
Define audiences, use cases, competitive alternatives, value propositions, proof points, and success measures
Coordinate launch readiness across Product, Engineering, DevRel, Sales, and Marketing
Measure impact through adoption, pipeline, deal velocity, and win rates
Develop technical blogs, demos, diagrams, webinars, videos, solution guides, customer stories, and thought leadership
Enable Sales and Solutions Engineering with messaging, talk tracks, competitive intelligence, battlecards, technical proof points, and demo environments
Maintain competitive and market intelligence across observability, cloud-native infrastructure, OpenTelemetry, AI infrastructure, and agentic workflows
Work with customers and Sales to turn production outcomes into technical and business stories
Partner with Product and Engineering to understand product direction, test assumptions, and develop an independent perspective

Requirements

What you’ll need

5+ years in product marketing, product management, solutions engineering, developer relations, technical consulting, or a similar role working with developer infrastructure, observability, cloud platforms, AI infrastructure, or data platforms
Comfortable getting hands-on with technical products
Ability to work in an IDE, interact with APIs, navigate a Kubernetes environment, understand logs, metrics, and traces, and engage credibly with developers, SREs, platform engineers, and architects
Strong understanding of Kubernetes, containers, cloud infrastructure, distributed systems, observability, and modern application architectures
Experience with technologies such as OpenTelemetry, Prometheus, Grafana, eBPF, AWS, GCP, or Azure is highly valuable
Practical understanding of LLM applications, AI agents, MCP, RAG, and agentic workflows
Ability to explain deeply technical products clearly without watering down the substance
Track record of positioning technical B2B products for growth
Ability to create compelling technical content and present complex products credibly to developers, customers, Sales teams, executives, and industry audiences
Understanding of product marketing accountability to product adoption, pipeline, competitive win rates, deal velocity, and revenue outcomes
Ability to proactively find information and people, develop a point of view, and move work forward
Bachelor’s degree or equivalent relevant experience
Ability to come in 3 days a week to the SF office

Benefits

Comp & perks

Competitive compensation (cash + equity)
Medical, dental, and vision insurance
Paid time off, including vacation and sick leave
401(k) Matching
Rapid career growth
High visibility
Collaborative culture