groundcover

Product Marketing

• Develop differentiated positioning and messaging across groundcover’s observability platform
• Translate technical architecture and product capabilities into clear advantages for developers, SREs, platform teams, engineering leaders, and buyers
• Use groundcover across Kubernetes, eBPF, OpenTelemetry, logs, metrics, traces, APM, AI workloads, and agentic workflows
• Create and deliver technical demos, test product capabilities, work with APIs and integrations, and build technical proof points
• Own go-to-market initiatives from positioning through launch, adoption, and field enablement
• Define audiences, use cases, competitive alternatives, value propositions, proof points, and success measures
• Coordinate launch readiness across Product, Engineering, DevRel, Sales, and Marketing
• Measure impact through adoption, pipeline, deal velocity, and win rates
• Develop technical blogs, demos, diagrams, webinars, videos, solution guides, customer stories, and thought leadership
• Enable Sales and Solutions Engineering with messaging, talk tracks, competitive intelligence, battlecards, technical proof points, and demo environments
• Maintain competitive and market intelligence across observability, cloud-native infrastructure, OpenTelemetry, AI infrastructure, and agentic workflows
• Work with customers and Sales to turn production outcomes into technical and business stories
• Partner with Product and Engineering to understand product direction, test assumptions, and develop an independent perspective

Explore Technical Product Marketing Manager at groundcover. Review requirements and application details.