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Group O

Senior Lead Brand Marketing Partnership

Group O

. Establish and communicate the strategic direction for partnership activation .

Posted 9/25/2026full-timeRemote • Texas • United StatesSenior💰 $140,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact
  • Establish and communicate the strategic direction for partnership activation
  • Identify and drive large-scale sponsorship opportunities
  • Lead comprehensive activation programs with business, brand, creative, social media, and experiential teams
  • Refine B2C and B2B brand investment strategies with internal teams and external agencies
  • Manage and activate content and third-party partner relationships
  • Collaborate with external communications teams to drive earned media and incremental reach
  • Drive customer acquisition and churn-reduction initiatives
  • Align partnership initiatives with comprehensive go-to-market strategies
  • Analyze performance metrics and partnership investments with analytics and insights teams
  • Coach and mentor the team
  • Manage activation budgets and maximize partnership investment effectiveness
  • Present partner activation updates, insights, recommendations, and ROI measurement plans to senior leadership
  • Approximately 25%–50% domestic travel
  • Approximately 12 months planned, with potential extension

Requirements

What you’ll need
  • Required: College degree or equivalent experience
  • 7–10 years of proven experience in partnership management, marketing, or a related field, with a strong track record of driving successful activations
  • Exceptional leadership and team development skills
  • Strong analytical skills with experience in performance measurement and ROI analysis
  • Excellent communication and stakeholder management abilities
  • Ability to work collaboratively across diverse teams and functions
  • Strategic thinker with a results-oriented mindset