Performance Marketing and Lead Generation Specialist

Groupe Investiir

. Plan, launch, and optimize Meta advertising campaigns (Facebook and Instagram), and manage complementary Google Ads campaigns .

Posted 11/11/2026full-timeSaint-Hubert • CanadaSenior💰 CA$75,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and optimizing Meta advertising campaigns, managing lead generation processes, and utilizing HubSpot for CRM and marketing automation. Proficient in analyzing performance metrics and enhancing customer journeys through data-driven strategies.

Highest-signal resume keywords

Meta Advertising Campaign ManagementHubSpot ProficiencyMeta Ads Manager ExpertiseLead Generation and ManagementArtificial Intelligence Tool Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationConversion Funnel DesignLanding Page OptimizationGoogle Ads ManagementMeta Pixel TrackingConversions API KnowledgeMarketing AutomationData AnalysisPerformance ReportingCustomer Journey Improvement

Soft Skills

Excellent CommunicationCollaboration SkillsAttention to DetailOrganizational SkillsAnalytical Mindset

Tools & Technologies

HubSpotMeta Ads ManagerGoogle AdsArtificial Intelligence Tools

Industry Keywords

Real EstateConstruction

About the role

Key responsibilities & impact

Plan, launch, and optimize Meta advertising campaigns (Facebook and Instagram), and manage complementary Google Ads campaigns
Design and optimize conversion funnels, landing pages, forms, and qualification questions
Receive, qualify, and prioritize inbound leads from the website, advertising campaigns, social media, phone calls, and events
Transfer qualified leads to the sales team and track their progress through to purchase
Manage and keep HubSpot up to date, including the pipeline, statuses, and follow-up sequences
Set up lead nurturing, follow-up, and re-engagement sequences
Track conversions between Meta and HubSpot using the Meta Pixel and Conversions API
Use artificial intelligence to create, analyze, and automate marketing activities and improve the lead experience
Monitor key performance indicators and produce regular reports
Recommend improvements to the customer journey, from lead acquisition through to sale
Report to management and work closely with the sales team

Requirements

What you’ll need

2 to 4 years of experience in lead generation and management, particularly with Meta advertising
Proficiency in HubSpot (or an equivalent CRM) and marketing automation tools
Proficiency with Meta Ads Manager (Facebook Business Manager), the Meta Pixel, and Conversions API, along with knowledge of Google Ads, especially lead generation campaigns
Comfortable creating and optimizing landing pages and forms
Comfortable using artificial intelligence tools (ChatGPT, Claude, or equivalent) and proactive about integrating them into your daily work
Excellent communication and collaboration skills
Strong attention to detail, organization, and prioritization skills
Analytical mindset and comfort working with numbers
Experience in real estate or construction is an asset

Benefits

Comp & perks

Annual profit-sharing bonus: when we win, you win too!
Flexible hours and a hybrid work arrangement
4 weeks of vacation
A day off for your birthday, plus personal days
FTQ RRSP and group insurance
Modern offices and unlimited coffee
Your dog is welcome at the office
Social club and regular team-building activities
Access to our rental chalets for getaways in Lanaudière and the Laurentians
Cell phone expense reimbursement of up to $80 per month