Senior Performance Marketing Analyst

Grow Therapy

. Manage and optimize paid social campaigns, including account structure, budgets, bidding, audiences, creative strategy, and pacing .

Posted 9/17/2026full-timeNew York City • New York • United StatesSenior💰 $114,000 - $133,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social campaigns, with a strong focus on creative testing, performance analysis, and collaboration across teams. Proficient in scaling partnerships and utilizing data-driven insights to enhance marketing strategies.

Highest-signal resume keywords

Paid Social Campaign ManagementMeta and TikTok ExperiencePerformance Analysis and ReportingCreative Testing Framework ExecutionData Analysis with AI/BI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingPaid Social BuyingCreative BriefingData PullsIncrementality TestingMedia Mix ModelingAudience TargetingBidding StrategyConversion Rate OptimizationAttribution Measurement

Soft Skills

Analytical Self-SufficiencyStrong Creative InstinctsOrganizational SkillsCollaborationHypothesis-Driven Approach

Tools & Technologies

ClaudeHexLookerTableauAI Tools

Industry Keywords

Direct Consumer AcquisitionCreator PartnershipsAffiliate MarketingHealthcare MarketingRegulated Categories

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Manage and optimize paid social campaigns, including account structure, budgets, bidding, audiences, creative strategy, and pacing
Build and run a high-velocity creative testing roadmap with the creative team
Write creative briefs, design tests, analyze results, and scale successful approaches
Build reporting and analysis, develop channel measurement approaches, and provide recommendations
Support channel strategy and planning through forecasting, budget scenarios, marginal efficiency analysis, and weekly/monthly reporting
Scale creator and affiliate paid partnerships by collaborating with agencies, sourcing and evaluating creators, briefing, and measuring performance
Launch and evaluate emerging channels and build cases for future investments
Contribute to incrementality, geo-lift, privacy-safe conversion tracking, and attribution measurement
Partner with creative, data, conversion rate optimization, lifecycle, finance, and legal teams to improve the funnel
Manage platform and vendor relationships and hold partners accountable to performance goals
Report to the Performance Marketing Manager leading paid social

Requirements

What you’ll need

3–5+ years in performance marketing
Direct, hands-on paid social buying experience
Meta and TikTok experience required
YouTube experience strongly preferred
Experience scaling volume while managing CAC, ROAS, or LTV:CAC efficiency targets for direct consumer acquisition
Analytical self-sufficiency, including building data pulls and using spreadsheets and AI/BI tools
Experience with Claude, Hex, Looker, or Tableau is a plus
Strong creative instincts and experience briefing and iterating with creative partners
Ability to articulate and execute a creative testing framework
Structured, hypothesis-driven approach to performance analysis
Ability to isolate creative, audience, auction dynamics, landing experience, and measurement issues
Extremely organized and able to prioritize across campaigns, tests, and partners
Point of view on measuring channels with imperfect attribution
Healthcare or other regulated-category experience is a bonus
Creator or affiliate paid partnership buying experience is a bonus
Incrementality or geo-lift testing, media mix modeling inputs, and/or experimentation platform experience is a bonus
App install acquisition experience with a mobile measurement partner is a bonus

Benefits

Comp & perks

Comprehensive medical, dental, vision, life, and disability coverage
No-cost access to therapy through the Grow platform for US employees
Retirement savings programs
Equity opportunities
Flexible time off
Company-paid holidays
Company-wide Winter Break
Up to 18 weeks of paid parental leave
New child stipend
Dedicated weekly flexible time for self care
Annual wellness and development stipend
Pre-tax commuter benefits
Home workspace support
Meal benefits
Wellness memberships
Virtual care
Pet insurance discounts where available
Global travel assistance
Travel 2–3 times per year for company and department offsites