Senior Manager, GEO/SEO

Grüns

. Own SEO and GEO strategy and roadmap across all U.S.

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO strategy and execution, with a strong focus on technical SEO for Shopify, AI-driven content optimization, and compliance in regulated industries. Proven ability to enhance brand visibility through data-driven insights and collaboration across multiple teams.

Highest-signal resume keywords

Technical SEO on ShopifyAI Search SkillsFluency in SemrushStrong Writing and Editing SkillsGEO/AEO Results

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO StrategyCrawlabilityIndexationSite ArchitectureCore Web VitalsStructured DataLink BuildingAI Visibility ReportingData Machine-Readable Product PagesAI Agents and Workflows

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

Google Search ConsoleGA4Site CrawlerAthenaHQProfound

Industry Keywords

DTC ExperienceRegulated CategorySupplementsFoodHealthBeauty

About the role

Key responsibilities & impact

Own SEO and GEO strategy and roadmap across all U.S. brands, prioritized by revenue impact
Ship technical SEO on Shopify, including crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and canonicals
Make product data machine-readable and create agent-ready pages for AI shopping assistants
Write and optimize PDPs, collection pages, landing pages, comparison pages, FAQs, and blog content using AI-assisted production
Act as first-line compliance for SEO content using pre-approved claims, escalate exceptions to Science & Regulatory, and help build the claims library
Build off-site authority through syndication, link building, competitor link-gap outreach, and unlinked-mention reclamation with PR
Own organic and AI visibility reporting, including non-brand traffic, rankings, organic first orders and revenue, AI share of voice, and citations
Set targets with Finance and report to leadership
Build AI agents and workflows for research, briefs, production, and audits
Partner with Ecom, CRO, Copy, Creative, PR, Paid Search, and Retail to ship work

Requirements

What you’ll need

6-8+ years of hands-on SEO experience
Proven GEO/AEO results, with measurable increases in brand visibility in AI answers
Strong traditional SEO and AI search skills
Fluency in Semrush, Google Search Console, GA4, a site crawler, AthenaHQ, and Profound
Deep Shopify experience, including theme/Liquid basics, apps, faceted navigation, duplicate content, JS rendering, and structured data implementation and validation
Experience using Claude Code or similar to build AI agents and workflows
Strong writing and editing skills balancing search intent, conversion, and brand voice
Bonus: DTC experience and experience in a regulated category such as supplements, food, health, or beauty

Benefits

Comp & perks

Bonus
Comprehensive benefits coverage for employee and family
Generous PTO
Free Grüns products
Additional health and well-being perks
Career growth opportunities
Biannual company off-sites
Fully remote work environment