Freelance Media Buyer – Growth Performance

Grupo BF

. Manage and grow the performance of BF Grupo’s businesses .

Posted 10/14/2026contractRemote • PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing performance campaigns on Meta Ads and Google Ads, with a strong focus on data analysis, conversion optimization, and growth strategy. Capable of collaborating across teams to implement effective solutions and drive measurable results.

Highest-signal resume keywords

Performance Campaign ManagementData Analysis and ValidationConversion Funnel OptimizationMeta Ads and Google Ads ExpertiseBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingData AnalysisConversion OptimizationAttribution TrackingExperimentationFinancial MetricsHypothesis DevelopmentReporting AutomationCustomer AcquisitionRetention Strategies

Soft Skills

ProactivityCuriosityProblem-SolvingCollaborationAutonomy

Tools & Technologies

Meta AdsGoogle AdsGA4GTMLooker StudioN8nMakeChatGPTClaudeClickUp

Industry Keywords

Growth OpportunitiesPerformance CampaignsAcquisition ChannelsConversion RatesSales Metrics

Tech Stack

Tools & technologies

Python

About the role

Key responsibilities & impact

Manage and grow the performance of BF Grupo’s businesses
Turn investment into growth, data into decisions, and technology into competitive advantage
Investigate the full funnel, including creative, offer, audience, landing page, tracking, checkout, CRM, conversion, and repurchase
Manage and optimize performance campaigns on Meta Ads and Google Ads
Analyze data and validate discrepancies between ad platforms, GA4, and actual sales
Implement tracking and fix events
Identify growth opportunities and improve conversion, retention, average order value, customer acquisition, and profitability
Automate, integrate, and simplify reporting and processes where appropriate
Test hypotheses, identify patterns in the data, and learn from winning campaigns
Expand acquisition channels and build a smarter, measurable, efficient, and scalable growth operation
Work with different businesses, audiences, objectives, challenges, and opportunities across BF Grupo
Collaborate with creative, marketing, technology, and sales teams
Propose solutions independently, execute them, and demonstrate results
Answer initial questions by demonstrating reasoning, decisions, experience, and learnings without relying on AI

Requirements

What you’ll need

Demonstrable experience managing and optimizing performance campaigns, especially on Meta Ads and Google Ads
Understanding of tracking, attribution, conversion funnels, contingency planning, experimentation, and financial metrics
Experience managing budgets responsibly
Ability to identify growth opportunities and expand acquisition channels
Hands-on experience using AI to analyze data, research markets, develop hypotheses, accelerate testing, or build solutions
Ability to work with creative, marketing, technology, and sales teams
Ability to demonstrate real results, decisions, and learnings in Paid Media
Autonomy to work remotely and manage time across deadlines and multiple campaigns
Ability to think, execute, measure, and learn
Knowledge of or experience with Meta Ads, Google Ads, GA4, GTM, Looker Studio, n8n, Make, ChatGPT, Claude, ClickUp, and Python
Proactivity, curiosity, and the ability to learn, investigate, experiment, and find solutions

Benefits

Comp & perks

Remote work
Autonomy to work remotely and manage your time within deadlines
Opportunity to work with different businesses, projects, and segments across BF Grupo