Sales Development Representative

Grupo Criatto Rh

. Qualify leads at scale, focusing on larger and more complex companies .

Posted 9/20/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead qualification and nurturing within the education sector, utilizing CRM and marketing automation tools to optimize sales processes. Possesses strong communication and negotiation skills to effectively engage with prospective clients and advance them through the sales pipeline.

Highest-signal resume keywords

Lead QualificationCRM ProficiencySales Qualification FrameworksCommunication SkillsBusiness Development Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead QualificationSales Qualification FrameworksNegotiation SkillsResearch SkillsCloud Solutions Knowledge

Soft Skills

Verbal CommunicationWritten CommunicationInfluencing SkillsResilienceFlexibility

Tools & Technologies

CRM ToolsMarketing Automation ToolsCadence-Management Tools

Industry Keywords

Education SectorIT IndustrySales Development Representative (SDR)Prospecting

Tech Stack

Tools & technologies

AWS

About the role

Key responsibilities & impact

Qualify leads at scale, focusing on larger and more complex companies
Identify and qualify prospective clients in the education sector for the sales team
Analyze lead lists generated by AWS, the SDR, or the marketing team
Conduct detailed research on companies and contacts to understand their needs, pain points, and fit with the solution
Contact leads via email, phone, or social media to introduce the company and its products/services
Schedule meetings between qualified leads and the sales team
Use automation and cadence-management tools to maintain consistent communication and nurture leads
Provide feedback to marketing on lead quality and assist in optimizing campaigns and strategies
Hand off qualified leads to the sales team and assist with meeting preparation

Requirements

What you’ll need

Excellent verbal and written communication skills for engaging with leads and presenting the company
Ability to influence and persuade leads to advance through the sales process
Ability to manage multiple tasks and leads simultaneously
Ability to handle rejection and maintain motivation
Flexibility to adapt to different types of leads and situations
In-depth understanding of the products and services offered
Proficiency with CRM, prospecting, and marketing automation tools
Proven experience as an SDR or in business development
Knowledge of sales qualification and negotiation frameworks such as BANT, AIDA, and SPIN Selling
Knowledge of the IT industry and cloud solutions
Exceptional communication and negotiation skills
Ability to work in a dynamic, results-driven environment
Resilience and the ability to overcome challenges and meet targets

Benefits

Comp & perks

After one year, eligibility for 30 days of leave
Group life insurance
Funeral assistance
Telemedicine – Einstein Conecta
Prescription medication discounts
Wellhub (formerly Gympass)
PASI – Psychological, Nutritional, Social, and Physical Education Assistance Program
Individual Development Plan (IDP)
Certification incentives
Commission