Marketing Analyst – Social Media

Grupo DPaschoal

. Plan and execute the content strategy for DPaschoal’s social media channels (Instagram, Facebook, TikTok, and others), strengthening the brand’s digital presence .

Posted 10/26/2026full-timeCampinas • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing content strategies across social media platforms, with a strong focus on performance analysis and data-driven improvements. Proficient in managing both organic and paid media strategies to enhance brand visibility and engagement.

Highest-signal resume keywords

Social Media ManagementGoogle AdsMeta AdsTikTok AdsContent Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationPerformance AnalysisCampaign PlanningData-Driven RecommendationsEditorial Calendar Development

Soft Skills

CollaborationCreativityCommunication

Tools & Technologies

Meta Business SuiteGoogle Analytics 4Social Media Monitoring Platforms

Industry Keywords

MarketingAdvertisingAutomotive SectorAftermarketRetail Brands

About the role

Key responsibilities & impact

Plan and execute the content strategy for DPaschoal’s social media channels (Instagram, Facebook, TikTok, and others), strengthening the brand’s digital presence
Create content, editorial calendars, scripts, and creative campaigns, connecting Marketing initiatives with commercial opportunities
Partner with the Media team on Meta Ads, Google Ads, and TikTok Ads campaigns, contributing to performance improvement
Monitor digital trends, consumer behavior, and innovation opportunities in content and formats
Support influencer initiatives, events, commercial activations, and in-store initiatives
Monitor performance indicators such as engagement, reach, traffic, and conversions, recommending continuous improvements
Work collaboratively with the Creative, Media, CRM, Trade Marketing, and E-commerce teams, ensuring consistency in brand communications and positioning

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Experience managing social media channels and planning content for brands
Practical knowledge of Google Ads, Meta Ads, and TikTok Ads, including campaign structure, targeting, ad formats, objectives, and results analysis
Knowledge of organic and paid media strategies and their application throughout the customer journey
Familiarity with Meta Business Suite, Google Analytics 4 (GA4), and social media monitoring platforms
Ability to analyze performance indicators and recommend data-driven improvements
Experience with retail brands, store networks, or companies operating nationwide is preferred
Knowledge of the automotive sector and the aftermarket is preferred
Must reside in the Campinas region

Benefits

Comp & perks

Medical Insurance
Dental Insurance
Food and Meal Vouchers
Transportation Voucher
Sempre Presente Program – Newborn Basket, Travel Assistance, and Life Insurance
Discounts at DPaschoal locations
Wellhub – access to gyms, studios, and wellness experiences
Discount on the purchase of new vehicles, in accordance with the current internal policy
Drive Pass – vehicle subscription service
Conte Comigo – support from social workers, attorneys, psychologists, and financial consultants
Christmas Basket
School Supply Kit for dependents aged 6 to 14
Private Pension Plan – after one year with the company
Profit-Sharing and Results Program (PLR) – subject to target achievement