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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing marketing initiatives, including branding strategies, CRM, and trade marketing across Retail and Wholesale channels. Proficient in performance analysis, budget management, and executing promotional campaigns while fostering collaboration among multidisciplinary teams.
Highest-signal resume keywords
Branding Strategy DevelopmentCRM ManagementTrade Marketing InitiativesEvent CoordinationBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyPerformance AnalysisPromotional CampaignsCustomer SegmentationLoyalty ProgramsIncentive CampaignsSocial Media ManagementCommercial ActivationDashboard PreparationResults Analysis
Soft Skills
Analytical SkillsOrganizational SkillsCollaborationExecution Skills
Tools & Technologies
CRM PlatformsMarketing AutomationExcelPowerPoint
Certifications & Qualifications
Bachelor’s Degree in MarketingPostgraduate Degree or MBA in Marketing
Industry Keywords
RetailWholesaleFranchiseDistributionAutomotive
About the role
Key responsibilities & impact- Manage and execute DPaschoal’s key marketing initiatives
- Develop and implement strategic initiatives across Retail and Wholesale channels
- Integrate branding, communications, customer relationship management, commercial activation, events, and campaign performance
- Plan, coordinate, and monitor the marketing calendar in alignment with the company’s strategic objectives
- Develop and strengthen the brand’s branding strategy
- Manage social media content strategies and plans
- Plan, coordinate, and oversee corporate events, trade shows, conventions, relationship-building initiatives, and brand activations
- Coordinate partners, agencies, and suppliers
- Lead CRM and customer relationship strategies, including customer journeys, segmentation, and retention, loyalty, and repeat-purchase campaigns
- Monitor performance indicators and propose continuous improvements
- Develop and implement Trade Marketing initiatives for company-owned stores, franchises, and the Wholesale channel
- Structure strategies and campaigns for Retail and Wholesale channels
- Coordinate promotional campaigns and commercial activations with internal teams
- Develop and monitor incentive campaigns
- Manage the marketing department’s budget
- Prepare performance analyses, dashboards, and executive presentations
- Integrate internal teams, ensuring strategic alignment and executional excellence
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field
- Previous marketing experience, with exposure to multiple areas of the function
- Experience in Branding, CRM, Social Media, Trade Marketing, Events, and Promotional Campaigns
- Experience managing agencies, suppliers, and strategic partners
- Experience managing multidisciplinary teams
- Knowledge of performance indicators, budget management, and results analysis
- Intermediate to advanced Excel and PowerPoint skills
- Analytical, organized, collaborative profile with strong execution skills
- Based in Campinas or the surrounding region
- Hybrid work model, with 3 days per week working on-site in Campinas, São Paulo
- Postgraduate degree or MBA in Marketing, Business, or a related field is a plus
- Experience in retail, franchise, distribution, or automotive companies is a plus
- Experience managing brands and branding projects is a plus
- Experience organizing corporate events, trade shows, and conventions is a plus
- Knowledge of CRM platforms and marketing automation is a plus
- Experience with incentive campaigns, customer relationship initiatives, and loyalty programs is a plus
- Experience managing strategies for Retail and/or Wholesale channels is a plus
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Food and meal allowance through iFood Benefícios
- Transportation allowance
- Sempre Presente – birth support package, travel assistance, and life insurance
- Discounts at DPaschoal locations
- Grêmio – partnerships and discounts on wellness, sports, leisure, and educational institutions
- Wellhub – access to gyms, studios, and wellness experiences
- Discounts on new vehicles
- Drive Pass – vehicle subscription service
- Conte Comigo – support from social workers, lawyers, psychologists, and financial consultants
- Private pension plan – available after 1 year with the company
- Profit Sharing and Results Bonus (PLR) – subject to the achievement of targets