Mid-Level Marketing Analyst

Grupo DPaschoal

. Develop and execute branding and communications initiatives, contributing to the strengthening of the brand’s positioning and identity .

Posted 10/13/2026full-timeCampinas • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing branding and communications initiatives, with a strong focus on content creation, digital channel management, and event planning. Proficient in using design tools like Canva and managing social media platforms such as Instagram and Facebook to enhance brand positioning.

Highest-signal resume keywords

Branding And CommunicationsContent Creation And ManagementEvent Planning And OrganizationSocial Media ManagementCanva Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCommunicationsBrandingEvent PlanningContent ManagementPerformance TrackingMicrosoft OfficeAdobe Creative CloudSocial Media MetricsCampaign Execution

Soft Skills

CollaborationProject ManagementCommunicationCreativityRelationship Management

Tools & Technologies

CanvaInstagramFacebookMicrosoft PowerPointMicrosoft Excel

Industry Keywords

Retail Sector ExperiencePromotional CampaignsTrade ShowsConventionsConsumer Targeting

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute branding and communications initiatives, contributing to the strengthening of the brand’s positioning and identity
Create, review, and adapt content and communications materials for different channels and audiences
Develop creative assets and supporting materials using design and editing tools, especially Canva
Support the management of digital channels, primarily Instagram and Facebook, monitoring content, posts, and engagement opportunities
Partner with agencies, vendors, and internal teams to ensure alignment and execution of Marketing requests
Prepare presentations, announcements, institutional materials, and supporting assets for business teams
Participate in the planning and execution of institutional, commercial, and promotional campaigns
Plan, organize, and oversee events, trade shows, conventions, launches, and relationship-building initiatives
Track project timelines, budgets, vendors, and deliverables, ensuring deadlines are met
Monitor communications, social media, and event metrics, identifying opportunities for improvement
Contribute to the organization and continuous improvement of Marketing processes and workflows

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Previous experience in Marketing, Communications, Branding, or related areas
Practical knowledge of Canva for creating and adapting communications materials
Experience with Instagram and Facebook, including content management, publishing, and performance tracking
Proficiency in Microsoft Office, especially PowerPoint and Excel
Experience planning and organizing events, campaigns, and promotional initiatives
Experience managing relationships with and overseeing agencies and vendors
Knowledge of Marketing and social media metrics
Previous experience in the retail sector (a plus)
Knowledge of design and editing tools such as Adobe Creative Cloud (a plus)
Experience with communications campaigns targeting consumers and retail environments (a plus)

Benefits

Comp & perks

Medical Insurance
Dental Insurance
Food and Meal Allowances via iFood Benefícios
Transportation Allowance
Sempre Presente Program – Newborn Gift Basket, Travel Assistance, and Life Insurance
Discounts at DPaschoal locations
Grêmio Program – partnerships and discounts on wellness, sports, leisure activities, and educational institutions
Wellhub – access to gyms, studios, and wellness experiences
Discounts on new vehicles
Drive Pass – vehicle subscription services
Conte Comigo Program – support from social workers, attorneys, psychologists, and financial consultants
Private Pension Plan – available after one year with the company
Profit-Sharing and Results Program (PLR) – subject to target achievement
School kit for dependents (children or stepchildren) ages 6 to 14, enrolled in grades 1 through 9 of elementary school