CRM Manager

Grupo Panvel

. Develop and implement the CRM strategy, ensuring an integrated view of the customer and a personalized omnichannel journey .

Posted 9/23/2026full-timeEldorado do Sul • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing CRM strategies, leading cross-functional teams, and utilizing data-driven insights to enhance customer engagement and retention. Proficient in customer journey design, segmentation, and the application of predictive modeling to drive business growth.

Highest-signal resume keywords

CRM Strategy DevelopmentCustomer Journey DesignData Quality ManagementPredictive ModelingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMRelationship MarketingLoyalty ProgramsCustomer InsightsSegmentationPersonalizationRetention StrategiesAnalyticsData ScienceCustomer Database Management

Soft Skills

Analytical ThinkingCommunicationCross-Functional CollaborationStrategic Project ExecutionData-Driven Decision-Making

Industry Keywords

Customer EngagementChurn PreventionOmnichannel JourneyCampaign Performance MetricsKPI Monitoring

About the role

Key responsibilities & impact

Develop and implement the CRM strategy, ensuring an integrated view of the customer and a personalized omnichannel journey
Lead the Life Cycle, Loyalty, Customer Insights, and Growth teams
Define and execute activation, retention, loyalty, and churn prevention strategies
Identify opportunities to increase purchase frequency, grow basket size, and extend the customer life cycle
Lead the management of customer engagement journeys, segmented campaigns, and engagement initiatives, tracking results and driving continuous optimization
Ensure the governance, quality, enrichment, and regular updating of customer data, driving Data Quality initiatives and the integration of new information sources
Develop studies, analyses, and advanced segmentation to generate business insights, personalize communications, and support decision-making
Define, monitor, and evolve CRM, loyalty, customer behavior, and campaign performance metrics through KPIs and executive dashboards
Promote the use of statistical, predictive, and artificial intelligence models applied to customer management and other areas of the organization
Guide the company’s priorities based on insights into customer behavior
Lead direct and cross-functional teams, ensuring the execution of strategic projects and the communication of results to executive leadership
Foster a data-driven culture across the organization, strengthening analytical thinking and data-based decision-making

Requirements

What you’ll need

Extensive experience in CRM, Relationship Marketing, Loyalty, and Customer Insights
Experience leading teams and managing cross-functional projects
Experience designing customer journeys, segmentation, personalization, and retention strategies
Strong knowledge of CRM metrics, consumer behavior, and customer database management
Knowledge of Analytics, Data Science, predictive modeling, and CRM tools
Availability to work in a hybrid model

Benefits

Comp & perks

Profit-Sharing and Results-Based Bonus (PLR)
Exclusive discounts at Panvel Pharmacy
Employee Association with a range of partner benefits
Dental plan
Unimed health plan
Mental health support
Wellhub (formerly Gympass)
On-site cafeteria (breakfast and lunch)
Parking available at headquarters
Open English language-learning program
Day Off (birthday leave)
Childcare assistance
Extended parental leave
Monday to Friday, 8:00 a.m. to 5:48 p.m.