Grupo Real

Business Intelligence Analyst

• Structure customer portfolio segmentation and clustering based on profile, transactional behavior, growth potential, profitability, and risk
• Develop cohort, lifecycle, propensity, retention, inactivity, and customer recovery analyses
• Identify acquisition, activation, engagement, expansion, monetization, and retention opportunities
• Build commercial and financial prioritization models
• Develop customer lifecycle management strategies
• Structure recurring analyses of commercial KPIs, activation, TPV, receivables assignment, revenue, margin, and profitability
• Identify and interpret performance variations and investigate their causes
• Analyze portfolio behavior by customer, segment, channel, salesperson, product, and period
• Produce executive-level diagnostics with conclusions, recommendations, priorities, and estimated economic impact
• Identify growth levers for TPV, receivables assignment, revenue, and contribution margin
• Develop monetization strategies and profitability analyses
• Support initiatives to maximize relationship value, retention, and expansion of the financial portfolio
• Guide commercial priorities and support offers, campaigns, and approaches tailored to customer profiles
• Structure, track, and measure activation, retention, recovery, and expansion initiatives
• Support PER’s Monthly Management Cycle
• Define information requirements, integrations, business rules, and KPIs with Business Intelligence and Technology teams
• Contribute to the evolution of analytical data foundations and specify dashboards, reports, alerts, and automated analyses
• Develop acquisition, conversion, activation, engagement, retention, inactivity, monetization, and profitability KPIs
• Evaluate and apply BI, artificial intelligence, and advanced analytics tools
• Support propensity, forecasting, segmentation, and risk and opportunity identification models
• Validate the results of analytical tools and AI models and collaborate with technical specialists and vendors

Explore Senior Business Intelligence and Portfolio Performance Analyst at Grupo Real. Review requirements and application details.

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Senior Business Intelligence and Portfolio Performance Analyst