Senior Loyalty Analyst

Grupo Trigo

. Manage and monitor the performance of the brands’ loyalty programs, analyzing results by brand, region, and restaurant and identifying opportunities for acquisition, engagement, repeat purchases, retention, and profitability .

Posted 9/21/2026full-timeRio de Janeiro • BrazilSenior💰 R$5,682 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing loyalty programs, analyzing customer behavior, and transforming data into actionable insights. Proficient in leveraging AI and data analysis tools to enhance program performance and drive customer engagement.

Highest-signal resume keywords

Loyalty Program ManagementData Analysis and VisualizationCustomer Relationship Management (CRM)Project ManagementGenerative AI Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLPower BILoyalty Metrics AnalysisCampaign DesignCustomer Journey Development

Soft Skills

Strong CommunicationProject ManagementStakeholder Relationship ManagementAnalytical MindsetBusiness Acumen

Tools & Technologies

Loyalty PlatformsCRM SystemsCustomer Data Platforms (CDP)Martech SolutionsAutomation Tools

Industry Keywords

RetailFoodserviceFranchisingHigh-Frequency BusinessesCustomer Retention

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Manage and monitor the performance of the brands’ loyalty programs, analyzing results by brand, region, and restaurant and identifying opportunities for acquisition, engagement, repeat purchases, retention, and profitability
Analyze customer behavior and program metrics, transforming data into diagnoses, hypotheses, and action plans
Monitor program performance across restaurants, identifying differences in adoption, customer identification, enrollment, and engagement, and proposing improvement initiatives
Partner with Operations, brand teams, and franchisees to increase program participation, improve execution at the point of service, and strengthen the loyalty culture across the network
Develop and enhance mechanics, benefits, rewards, campaigns, and experiences, balancing customer value with the business’s financial sustainability
Build feasibility analyses and measure initiatives, monitoring incrementality, costs, profitability, and ROI
Lead projects and tests to evolve the programs, from opportunity identification through launch, measurement, and results optimization
Work cross-functionally with CRM, Data, Technology, Product, Marketing, Operations, and partners, also leveraging AI, automation, and emerging technologies to accelerate analyses and identify Loyalty opportunities

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Engineering, Economics, or a related field
Previous experience in Loyalty, loyalty programs, CRM, Marketing, or related areas
Analytical mindset and strong business acumen, with the ability to transform customer data and behavior into insights, hypotheses, and recommendations
Knowledge of key Loyalty metrics, such as frequency, retention, churn, LTV, repeat purchases, redemption, and ROI
Experience designing and evolving loyalty mechanics, benefits, campaigns, and customer journeys
Strong communication, project management, and stakeholder relationship skills, including with corporate teams, Operations, and franchise networks
Familiarity with Generative AI, using AI to increase productivity, support analyses, explore hypotheses, and accelerate decision-making
Knowledge of SQL, Power BI, and data analysis and visualization tools
Experience with Loyalty, CRM, CDP, or Martech platforms
Experience in retail, foodservice, franchising, or high-frequency businesses
Experience with automation, agents, or other AI-based solutions applied to business

Benefits

Comp & perks

Transportation Allowance
Meal / Food Allowance (BRL 42.20 per day)
Gympass
Amil Health Insurance
Amil Dental Insurance
OMNI Pharmacy Assistance
Childcare Assistance (for women)
Partnerships with colleges and universities
Partnerships with language schools
Profit-Sharing Bonus (PLR)
Career Development Path