Grupo Trigo

Marketing

• Lead national marketing campaigns and projects, including product launches, commercial initiatives, and corporate communications, from planning through execution and results analysis
• Support marketing and growth strategies in partnership with cross-functional teams across restaurant operations and internal departments, including Consulting, R&D, Procurement, CX, Branding, CRM, and Digital Marketing
• Monitor campaign and project performance by analyzing metrics and using data to recommend continuous improvements

Marketing Assistant

Analyst

• Manage and monitor the performance of the brands’ loyalty programs, analyzing results by brand, region, and restaurant and identifying opportunities for acquisition, engagement, repeat purchases, retention, and profitability
• Analyze customer behavior and program metrics, transforming data into diagnoses, hypotheses, and action plans
• Monitor program performance across restaurants, identifying differences in adoption, customer identification, enrollment, and engagement, and proposing improvement initiatives
• Partner with Operations, brand teams, and franchisees to increase program participation, improve execution at the point of service, and strengthen the loyalty culture across the network
• Develop and enhance mechanics, benefits, rewards, campaigns, and experiences, balancing customer value with the business’s financial sustainability
• Build feasibility analyses and measure initiatives, monitoring incrementality, costs, profitability, and ROI
• Lead projects and tests to evolve the programs, from opportunity identification through launch, measurement, and results optimization
• Work cross-functionally with CRM, Data, Technology, Product, Marketing, Operations, and partners, also leveraging AI, automation, and emerging technologies to accelerate analyses and identify Loyalty opportunities

Marketing Assistant

Senior Loyalty Analyst