Senior Marketing Executive

Grvt

. Plan and execute marketing campaigns for product launches, feature releases, user acquisition, activation, and retention .

Posted 10/27/2026full-timeRemote • Singapore, Vietnam, China, Malaysia, Japan, South KoreaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing marketing campaigns across various channels, with a strong focus on content development and performance analysis. Proficient in simplifying complex concepts and utilizing data-driven insights to enhance user engagement and campaign effectiveness.

Highest-signal resume keywords

Digital MarketingContent MarketingCampaign ManagementVideo Editing WorkflowsWeb3 Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign ExecutionContent DevelopmentPerformance Data AnalysisUser Acquisition StrategiesEngagement Optimization

Soft Skills

Strong Written CommunicationVerbal CommunicationIndependent WorkMulti-Priority ManagementCreative Problem Solving

Tools & Technologies

AI-Powered ToolsSocial Media PlatformsEmail Marketing SoftwareVideo Production ToolsAnalytics Tools

Industry Keywords

Growth MarketingShort-Form VideoCreative ProductionCryptoFinancial Markets

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Plan and execute marketing campaigns for product launches, feature releases, user acquisition, activation, and retention
Translate marketing objectives into campaign ideas, messaging, and channel plans
Coordinate execution across social media, website, email, community, and other channels
Monitor campaign performance and improve reach, engagement, conversion, and ROI
Develop content ideas and marketing materials for Grvt's products, features, and value proposition
Create and adapt social posts, short-form videos, product explainers, promotional creatives, and campaign assets
Collaborate with designers, video editors, Product Marketing, BD, Design, and Growth teams
Develop video concepts and briefs; support production from ideation and scripting through editing and distribution
Simplify complex trading and Web3 concepts for different audiences
Support go-to-market activities for products, features, partnerships, and market initiatives
Track reach, engagement, CTR, conversion, user acquisition, and campaign ROI
Analyze results, experiment with formats and channels, and share campaign learnings

Requirements

What you’ll need

Experience in digital marketing, growth marketing, content marketing, campaign management, or a related role
Strong content instincts and ability to develop engaging marketing ideas across formats and channels
Experience coordinating or executing marketing campaigns from planning through delivery
Familiarity with short-form video, social media content, creative production, or video editing workflows
Comfortable using performance data to evaluate campaigns and improve results
Strong written and verbal communication skills, with ability to simplify complex ideas
Able to work independently, manage multiple priorities, and move quickly in a fast-paced environment
Understanding of Web3, crypto, financial markets, or trading products is a plus
Experience using AI-powered tools for content development, creative production, or marketing workflows is an advantage