Omnichannel Marketing Manager

GSK

. Lead planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels .

Posted 11/9/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading omnichannel marketing campaigns targeting healthcare professionals, with a strong focus on compliance and performance optimization. Proven ability to collaborate across cross-functional teams and manage agency relationships effectively.

Highest-signal resume keywords

Omnichannel Marketing CampaignsHealthcare Marketing ExperienceCampaign Analytics and OptimizationRegulatory Compliance ManagementProject Management Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingEmail MarketingSearch Engine MarketingPaid Social AdvertisingDigital Display AdvertisingCampaign Performance MeasurementPromotional Review ProcessesAudience TargetingMarketing Performance OptimizationVendor Management

Soft Skills

Strong Communication SkillsCollaborative TeamworkRelationship Management

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

HealthcarePharmaceutical MarketingRespiratory MedicinesSpecialty MedicinesRegulated Industries

About the role

Key responsibilities & impact

Lead planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels
Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials
Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns
Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement
Navigate the promotional review and approval process to ensure compliance with industry regulations
Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders
Lead innovative digital and multi-channel marketing efforts in the United States

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
Minimum 3 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing
Experience managing end-to-end digital campaigns across website, email, paid social, search engine marketing, or digital display advertising
Proven ability to work effectively within cross-functional teams and matrix environments
Experience managing agency partners and vendors
Strong communication skills
Experience managing promotional review and regulatory compliance processes
MBA or advanced degree in a related field preferred
Experience in pharmaceutical or healthcare industry marketing, particularly in respiratory and specialty medicines preferred
Knowledge of healthcare professional audience targeting and digital media planning preferred
Hands-on experience with campaign analytics and marketing performance optimization preferred
Strong project management skills preferred
Experience working in highly regulated industries with formal promotional review processes preferred

Benefits

Comp & perks

Comprehensive benefits program for US employees
Accommodation or other assistance available for applicants
Equal Opportunity Employer