Field Marketing Specialist

GT's Living Foods

. Drive brand awareness, consumer trial, and market share growth within the assigned market .

Posted 9/25/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $72,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Drive brand awareness, consumer trial, and market share growth within the assigned market
Recruit, train, support, and coach Brand Ambassadors
Oversee Brand Ambassador activations driving product trial, education, and sales
Support local market strategy with the Field Marketing Manager
Execute sampling initiatives, retail activations, and pop-ups
Ensure product displays, merchandising, and educational materials meet brand standards
Identify and lead local events that increase brand awareness and market presence
Represent the brand and create connections with consumers
Build relationships with retail partners and support distribution, visibility, and in-store execution
Enhance shelf presence, point-of-sale materials, and merchandising
Partner with Sales on key accounts and sell-through programming
Monitor local market activity and competition
Support collegiate sampling programs and campus ambassadors
Plan event logistics, including product, assets, staffing, and performance goals
Oversee inventory, storage, marketing assets, equipment, cold storage, and company vehicles
Ensure proper vehicle use, care, safety training, and compliance
Track, analyze, and report activation performance, sales impact, consumer feedback, and learnings
Develop post-event recaps with actionable insights
Gather and synthesize consumer and market insights
Manage budgets, expenses, receipts, and reports
Collaborate with Sales, Marketing, Logistics, and cross-functional teams
Support continuous program improvement and perform other assigned duties

Requirements

What you’ll need

Bachelor’s Degree in Marketing or related major (preferred)
4+ years of job-related experience
Valid driver’s license, proof of insurance and be able to drive a motor vehicle
Willing to travel locally 40-60% of the time, inclusive of nights and weekends
Able to lift 50lbs to aid event set-up
Demonstrated experience planning and executing events, retail activations, and local marketing campaigns, including logistics coordination and on-site execution
Experience recruiting, hiring, and onboarding part-time or full-time team members (e.g., brand ambassadors), with the ability to support training and performance expectations
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); experience with event tracking, reporting, or CRM tools is a plus
Prior experience in the CPG food and/or beverage industry strongly preferred, with an understanding of retail environments and consumer engagement
Strong networking and community-building skills
Ability to work independently and collaboratively in a fast-paced, field-based environment with minimal supervision
Highly organized and detail-oriented, with strong time management and prioritization skills
Creative thinker able to develop engaging activations, solve problems independently, and adapt quickly
Proven ability to manage high-pressure situations with professionalism, adaptability, and sound judgment
Ability to manage multiple priorities and execute across various initiatives simultaneously
Passion for kombucha and interest in raw, organic, and functional foods

Benefits

Comp & perks

Health Insurance: Medical, Dental, Vision, and Life Insurance
401K with Matching
Employee Assistance Program
Discounts on the amazing GT’s product line (available for pickup at headquarters only)
Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
Bonus eligible