GT's Living Foods

Marketing

• Drive brand awareness, consumer trial, and market share growth within the assigned market
• Recruit, train, support, and coach Brand Ambassadors
• Oversee Brand Ambassador activations driving product trial, education, and sales
• Support local market strategy with the Field Marketing Manager
• Execute sampling initiatives, retail activations, and pop-ups
• Ensure product displays, merchandising, and educational materials meet brand standards
• Identify and lead local events that increase brand awareness and market presence
• Represent the brand and create connections with consumers
• Build relationships with retail partners and support distribution, visibility, and in-store execution
• Enhance shelf presence, point-of-sale materials, and merchandising
• Partner with Sales on key accounts and sell-through programming
• Monitor local market activity and competition
• Support collegiate sampling programs and campus ambassadors
• Plan event logistics, including product, assets, staffing, and performance goals
• Oversee inventory, storage, marketing assets, equipment, cold storage, and company vehicles
• Ensure proper vehicle use, care, safety training, and compliance
• Track, analyze, and report activation performance, sales impact, consumer feedback, and learnings
• Develop post-event recaps with actionable insights
• Gather and synthesize consumer and market insights
• Manage budgets, expenses, receipts, and reports
• Collaborate with Sales, Marketing, Logistics, and cross-functional teams
• Support continuous program improvement and perform other assigned duties

Field Marketing Specialist