Industry Marketing Manager

Guardian Industries - DeWitt

. Drive content creation influencing design engineers, technical buyers, and other key decision-makers throughout the buyer’s journey .

Posted 10/17/2026full-timeRemote • Illinois • United StatesMid-LevelSenior💰 $115,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing B2B marketing content strategies, with a strong focus on sales enablement and technical messaging. Proficient in leveraging AI tools for content creation and optimization while ensuring alignment with SEO and AEO best practices.

Highest-signal resume keywords

B2B Marketing Content DevelopmentSales Enablement Content CreationSEO and AEO PrinciplesGenerative AI Tools UsageTechnical Messaging Crafting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Strategy DevelopmentSales Collateral CreationTechnical CopywritingContent Performance TrackingMarket Research

Soft Skills

CollaborationAdaptabilityCommunicationProblem-SolvingAction-Oriented Approach

Tools & Technologies

Generative AI ToolsContent Management SystemsSEO ToolsAnalytics PlatformsDesign Software

Industry Keywords

B2B MarketingSales EnablementElectronics IndustryConnector IndustryContract Manufacturing

About the role

Key responsibilities & impact

Drive content creation influencing design engineers, technical buyers, and other key decision-makers throughout the buyer’s journey
Manage and execute comprehensive content strategies for key audiences
Collaborate with marketing, sales, product, and engineering teams on marketing and sales enablement content programs
Distill complex technical information into clear industry and application messaging and input briefs
Identify buyer-journey content gaps with sales leadership and create enablement tools for field teams
Use Generative AI tools for market research, brainstorming, and drafting creative input briefs
Manage creation, reviews, and approvals of industry, application, and sales enablement content
Deliver web pages, blog posts, technical papers, customer pitch decks, and commercial sales collateral
Collaborate with creative services, writers, designers, and technical team members while balancing competing priorities
Craft strategic input briefs for creative partners
Perform minor copywriting, editing, and rapid-response sales enablement projects
Develop content strategies aligned with SEO and AEO best practices
Monitor program milestones and timelines
Track, evaluate, and report content performance, program effectiveness, asset usage, and marketing ROI

Requirements

What you’ll need

3+ years experience developing, leading, and managing industry-focused marketing content programs, sales enablement content initiatives, product marketing programs, or similar B2B marketing initiatives from strategy through execution
Demonstrated track record of creating sales collateral, presentation decks, and commercial enablement tools for complex technical solutions
Ability to thrive in fast-paced, evolving environments and navigate ambiguity and shifting stakeholder expectations
Pragmatic, action-oriented approach to crafting industry, application, and value-proposition messaging for design engineers, procurement personas, and commercial teams
5+ years of experience managing enterprise B2B marketing and sales enablement programs or campaigns within the electronics, connector, or contract manufacturing industries preferred
Proven success building sales enablement assets such as industry overview decks, reference guides, and solution briefs preferred
Solid foundation in SEO and AEO principles preferred
Hands-on experience using AI models for workflow efficiency preferred
Experience structuring technical B2B content for search engines and AI discovery platforms preferred
Visa sponsorship and relocation are not offered for this position
Must successfully pass a drug test where required by state law
Employment eligibility verification through E-Verify

Benefits

Comp & perks

Variable pay, issued as a monetary bonus or in another form
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts
Life insurance
ADD insurance
Disability benefits
Retirement benefits
Paid vacation/time off
Educational assistance
Infertility assistance may be available
Paid parental leave may be available
Adoption assistance may be available
Remote work eligibility