Digital Product Manager – CRO & Optimization

GUESS?, Inc.

. Own digital product initiatives from discovery through implementation and optimisation .

Posted 10/8/2026full-timeA Coruña • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital Product Management, focusing on Conversion Rate Optimization (CRO) and A/B testing within the ecommerce environment. Proficient in utilizing analytics tools to enhance customer experience and drive data-informed product decisions.

Highest-signal resume keywords

Digital Product ManagementConversion Rate Optimization (CRO)A/B TestingGoogle Analytics 4 (GA4)Salesforce Commerce Cloud (SFCC)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSJavaScriptXMLData AnalysisCustomer Journey MappingExperimentation SetupEcommerce Performance AnalysisStakeholder ManagementAnalytical Mindset

Soft Skills

Strong CommunicationCollaborative AttitudeProactive ApproachOwnership

Tools & Technologies

Adobe AnalyticsContentsquarePower BIOptimizelyAB TastyGrowthBook

Industry Keywords

EcommerceRetailCustomer ExperienceDigital AnalyticsAI-related Digital Tools

About the role

Key responsibilities & impact

Own digital product initiatives from discovery through implementation and optimisation
Identify conversion and customer-experience opportunities using data and customer insights
Define, prioritise and manage CRO and A/B testing initiatives
Configure and monitor experiments and analyse results to drive product decisions
Use GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance
Work closely with UX/UI, Development, Analytics and Marketing teams
Coordinate development teams and external partners and ensure initiatives move forward
Make basic front-end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups
Work within the SFCC ecommerce environment, understanding its main customer-facing components and configurations
Identify friction across search, navigation, PLP, PDP and checkout journeys
Continuously optimise the customer experience based on data and experimentation

Requirements

What you’ll need

3–6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role
Strong experience in CRO, A/B testing and experimentation
Strong analytical mindset and experience with digital analytics tools
Good understanding of ecommerce and customer journeys
Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding
Experience working with Product, UX and Development teams
Strong ownership, communication and stakeholder-management skills
Fluent professional English
Collaborative and proactive attitude
Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a nice-to-have
Knowledge of retail/fashion ecommerce environment and AI-related digital tools will be considered a plus

Benefits

Comp & perks

An International, fresh and dynamic working environment
Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
Training & Development platform and paths
Discount on our products both online and in stores
Flexible Compensation platform