GUESS?, Inc.

Marketing

• Support the Integrated Marketing Manager in planning and rolling out the Go-To-Market (GTM) strategy
• Facilitate integrated marketing workflows by gathering departmental information, brainstorming ideas, and helping define project development and implementation strategies
• Assist with integrated marketing campaigns across retail, e-commerce, CRM, social media, PR, and digital channels
• Contribute to campaign planning, execution timelines, data gathering, and report preparation
• Support retail marketing strategies and activations for property and licensing stores
• Assist in organizing, managing, and executing internal and external corporate events
• Support supervision and management of special marketing projects from conception to delivery
• Liaise with regional subsidiaries and local country teams on marketing requests
• Support budget management, expense tracking, and cost efficiency
• Coordinate with cross-functional teams including E-Commerce, CRM, PR, Social Media, Retail, Digital, Content, Retail Operations, and Visual Merchandising

Marketing Intern

• Develop and implement trade marketing plans across the wholesale business
• Monitor trade marketing activities and ensure alignment with corporate strategy
• Identify sales tools and collaborate with Sales to turn selling stories into sales
• Build sales promotions and product communications with Product Managers and Marketing
• Support seasonal marketing strategy guidelines consistent with brand identity
• Develop and manage POP materials, including budgeting, logistics, distribution and assortment
• Manage direct marketing activities for wholesale clients
• Identify initiatives based on market needs and strategic goals
• Coordinate communication with regional sales managers, agencies, vendors, agents, distributors and customers
• Create marketing collateral, product presentations, campaigns and trade marketing tools
• Develop tools from concept through prototype production and negotiate vendor quotations
• Coordinate seasonal schedules, client orders, vendor processing and sales reporting
• Manage vendor production, delivery timelines, stock, quality and costs
• Plan warehouse arrivals, outbound forecasts and shipping methods
• Coordinate with customer service and logistics for client delivery
• Upload and develop marketing content in the wholesale digital platform and organize photo shoots
• Plan, forecast and monitor the annual trade marketing budget and verify invoices
• Develop the WDP/trade marketing section with IT and graphic teams
• Develop a new marketing platform for POP UPs, seasonal posters, windows and special events

Marketing Intern

Senior Trade Marketing Specialist