Senior Trade Marketing Specialist

GUESS?, Inc.

. Develop and implement trade marketing plans across the wholesale business .

Posted 9/22/2026full-timeStabio • SwitzerlandSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing trade marketing plans, managing budgets, and coordinating communication across various stakeholders. Proficient in creating marketing collateral and tools while ensuring alignment with corporate strategy and brand identity.

Highest-signal resume keywords

Trade Marketing ExperienceBudget ManagementMarketing Collateral DevelopmentVendor CoordinationExcellent English Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingMarketing PrinciplesSales PromotionsMarket AnalysisBudgetingLogistics ManagementProduct PresentationsCampaign DevelopmentDigital MarketingVendor Negotiation

Soft Skills

Analytical Mind-SetOrganizational SkillsProblem SolvingTeam PlayerInterpersonal Skills

Tools & Technologies

ExcelPowerPointWordWholesale Digital Platform

Certifications & Qualifications

University Degree in Marketing

Industry Keywords

Fashion IndustryTrade Marketing ActivitiesWholesale BusinessClient DeliverySeasonal Marketing Strategy

About the role

Key responsibilities & impact

Develop and implement trade marketing plans across the wholesale business
Monitor trade marketing activities and ensure alignment with corporate strategy
Identify sales tools and collaborate with Sales to turn selling stories into sales
Build sales promotions and product communications with Product Managers and Marketing
Support seasonal marketing strategy guidelines consistent with brand identity
Develop and manage POP materials, including budgeting, logistics, distribution and assortment
Manage direct marketing activities for wholesale clients
Identify initiatives based on market needs and strategic goals
Coordinate communication with regional sales managers, agencies, vendors, agents, distributors and customers
Create marketing collateral, product presentations, campaigns and trade marketing tools
Develop tools from concept through prototype production and negotiate vendor quotations
Coordinate seasonal schedules, client orders, vendor processing and sales reporting
Manage vendor production, delivery timelines, stock, quality and costs
Plan warehouse arrivals, outbound forecasts and shipping methods
Coordinate with customer service and logistics for client delivery
Upload and develop marketing content in the wholesale digital platform and organize photo shoots
Plan, forecast and monitor the annual trade marketing budget and verify invoices
Develop the WDP/trade marketing section with IT and graphic teams
Develop a new marketing platform for POP UPs, seasonal posters, windows and special events

Requirements

What you’ll need

6/7 years of experience in field/trade marketing activities, preferably for the fashion industry
University Degree in Marketing or related field
Excellent knowledge of written and spoken English is mandatory
Any other European language is considered as a plus
Excel, PowerPoint and Word are a must
Good knowledge of marketing principles and practices
Fast learner, analytical mind-set, adapt to changes and work under pressure
Excellent execution, high respect of deadlines and strong organizational skills, good level of proactivity and effective problem solver
Team player, ability to work independently and customer oriented
Open-minded and excellent interpersonal and communication skills with the ability to interact with a diverse group at all levels
Ability to prioritize multiple tasks simultaneously, utilize resources effectively and drive for results in a fast paced, growth environment

Benefits

Comp & perks

An International, fresh and dynamic working environment
Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
Arts, sports and social events outside the office, thanks to our Guess Fun activities!
Training & Development platform and paths
Discount on our products both online and in stores