Senior Director of Product Marketing

GuidePoint Security

. Lead Product Marketing team vision, strategy, and roadmap aligned with overall company goals .

Posted 10/7/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading product marketing strategies and execution, with a strong focus on cybersecurity and information security. Proven ability to manage cross-functional teams, develop compelling content, and drive measurable impact on pipeline and revenue.

Highest-signal resume keywords

Product Marketing LeadershipCybersecurity Industry ExpertiseGo-To-Market Strategy DevelopmentCross-Functional Team CollaborationExecutive-Level Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market PositioningSales EnablementCompetitive AnalysisContent StrategyProject ManagementThought Leadership DevelopmentBudget ManagementPipeline Impact MeasurementProduct Launch ExecutionBuyer Persona Understanding

Soft Skills

Strong Communication SkillsLeadership SkillsPresentation SkillsInfluencing SkillsRelationship Building

Tools & Technologies

AI-Enabled Tools

Industry Keywords

CybersecurityInformation SecurityManaged ServicesProfessional ServicesEnterprise Purchase Journey

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead Product Marketing team vision, strategy, and roadmap aligned with overall company goals
Lead and scale go-to-market strategy and execution for new and existing service solution offerings
Oversee launch planning, sales enablement, and competitive positioning
Translate technical content from subject matter experts into compelling collateral and thought leadership
Position GuidePoint's professional services based on thought leadership and competitive perspectives
Apply understanding of buyer personas and the enterprise purchase journey
Conduct market and competitive analysis to inform services positioning and executive decision-making
Work cross-functionally with Professional Services, Sales, Corporate Marketing, and Regional Marketing to ensure cohesive GTM execution and consistent messaging
Oversee content strategy including blogs, white papers, case studies, webinars, and executive presentations
Build and develop the Product Marketing team
Manage budget and resource allocation to drive measurable pipeline and sales enablement impact
Report directly to the Chief Marketing Officer and serve on the Corporate Marketing leadership team

Requirements

What you’ll need

12+ years' experience in marketing with at least 3 years in a people leadership role
Significant cybersecurity or information security industry experience
Managed services or professional services background strongly preferred
Ability to manage multiple projects and initiatives simultaneously
Strong communication, presentation, and leadership skills with experience engaging executive-level stakeholders
Demonstrated success defining market positioning and launching differentiated products/services that drive measurable pipeline and revenue impact
Excellent written and verbal communication skills, including thought leadership and executive-level content development
Subject matter expertise in cybersecurity products and services, including specific industry and technical knowledge
Willingness to learn and use AI-enabled tools
Deep understanding of how a product/service is sold and the channels they are sold into
Proven ability to influence and align cross-functional teams at the executive level
Experience building trusted partnerships with Sales, Marketing, Professional Services, and Leadership
Experience managing and developing direct reports, including hiring, coaching, and performance management
Up to 20% travel required, including industry conferences, customer engagements, and company events
Sedentary work
Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
Close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day

Benefits

Comp & perks

Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
Group Medical Insurance options: Zero Deductible PPO Plan; GuidePoint pays 90% of the premium for employees and 70% for family plans, or High Deductible Health Plan with HSA; GuidePoint pays 100% of employees' premiums and 75% for family plans
HSA contribution: $850 per employee annually or $1,750 per family annually
Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
12 corporate holidays
Flexible Time Off (FTO) program
Healthy mobile phone and home internet allowance
Eligibility for retirement plan after 2 months at open enrollment
Pet Benefit Option