Business Analyst II – Marketing

Guild Mortgage

. Gather, analyze, validate, and document business and system requirements for Marketing and Marketing Technology initiatives .

Posted 9/24/2026full-timeRemote • United StatesMid-LevelSenior💰 $82,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Business Analysis and Marketing Technology, with a strong focus on documentation, data analysis, and collaboration across cross-functional teams. Proficient in Agile methodologies and familiar with headless CMS architecture, GA4, and Google Tag Manager.

Highest-signal resume keywords

Business AnalysisMarketing TechnologyAgile MethodologiesGA4 and Google Tag ManagerHeadless CMS Architecture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Requirements GatheringUser Story DevelopmentProcess Flow DocumentationData Flow AnalysisSEO Requirements Understanding

Soft Skills

Analytical SkillsOrganizational SkillsCommunication SkillsCollaboration Skills

Tools & Technologies

Microsoft Office SuiteJiraConfluenceWikiThird-Party Software Applications

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Digital/WebMortgage Lending TechnologyComplianceRiskAgile SDLC

Tech Stack

Tools & technologies

CloudSDLCWordPress

About the role

Key responsibilities & impact

Gather, analyze, validate, and document business and system requirements for Marketing and Marketing Technology initiatives
Translate marketing requests into problem statements, desired outcomes, user stories, and acceptance criteria
Document content models, reusable content blocks, SEO fields, social-sharing fields, and governance needs
Define business measurement needs, dataLayer requirements, GTM configuration needs, and GA4 reporting expectations
Support requirements for websites, landing pages, forms, content publishing, tracking, analytics, accessibility, and third-party tools
Document current-state and future-state workflows, process flows, data flows, and system dependencies
Partner with Engineering to clarify APIs, integrations, data mapping, performance, caching, and dependencies
Document errors, permissions, stale data, and other non-happy-path scenarios
Collaborate with Marketing, Product, Engineering, QA, Compliance, vendors, and other stakeholders
Recommend changes and enhancements based on analysis and evaluation
Work under broad direction with considerable latitude for independent action

Requirements

What you’ll need

Bachelor's Degree directly related to the position or equivalent practical experience, preferred
Minimum four years' experience in Business Analysis, Marketing Technology, Digital/Web, Product, Mortgage Lending Technology, Compliance, Risk, or related roles
Experience working within Agile, Waterfall, or Hybrid SDLC methodologies
Strong analytical skills with the ability to simplify complex workflows and requirements
Ability to produce clear documentation, including requirements, user stories, acceptance criteria, process flows, data flows, and visual models
Excellent written and verbal communication skills
Strong organizational skills and ability to manage competing priorities in a fast-paced environment
Ability to collaborate effectively with Marketing, Product, Engineering, QA, Compliance, vendors, and other cross-functional teams
Working knowledge of headless CMS architecture, particularly WordPress serving content to a separately hosted front end
Practical familiarity with GA4 and Google Tag Manager
Understanding of SEO requirements for headless sites
Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications
Experience with Jira, Confluence, or similar tools preferred
Commitment to company values

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
AD&D insurance
LTD insurance
401(k) with employer match
Pleasant work environment
Competitive compensation