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Director, Marketing Operations
Guild Mortgage. Direct and manage the marketing operations team, including project management and administration .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing marketing operations, including project management, budget development, and team leadership. Proficient in utilizing marketing automation and CRM solutions to drive effective marketing initiatives and ensure compliance.
Highest-signal resume keywords
Marketing Operations ManagementAgile Project ManagementCRM Solutions ExperienceMicrosoft Software ProficiencyTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project ManagementBudget DevelopmentData AnalysisMarketing AutomationDigital MarketingResource ProjectionProcess DocumentationSchedulingCompliance ManagementCustomer Service
Soft Skills
LeadershipCommunicationInterpersonal SkillsOrganizational SkillsCoaching
Tools & Technologies
Project Management SoftwareSalesforceCRM SystemsMarketing Project Management ToolsMicrosoft Software
Industry Keywords
MortgageReal EstateInsuranceMarketing CampaignsStakeholder Engagement
About the role
Key responsibilities & impact- Direct and manage the marketing operations team, including project management and administration
- Manage projects and pipelines to ensure timely delivery of marketing campaigns
- Oversee marketing project management software, new hire orientation and training, and department policy, process, and procedure documentation
- Simplify systems and processes while avoiding customization bloat, technical debt, and over-engineered processes
- Identify short- and long-term scheduling and resource needs
- Develop and manage the annual marketing budget and resource projections
- Supervise marketing administration to ensure customer service, compliance, and efficient operations
- Monitor, measure, and analyze the effectiveness of marketing initiatives and programs
- Direct the development and implementation of marketing projects aligned with stakeholders and senior leadership
- Supervise the department and provide guidance, coaching, and feedback to marketing professionals
- Foster a high-performing, creative, and caring workplace culture
- Work with external vendors
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s degree in marketing, business administration, or equivalent experience
- At least 7 years of experience in a marketing operations role
- Demonstrated experience with agile project management principles
- Experience with project management software and systems, including evaluation and improvement
- Experience in CRM solutions and marketing automation
- Experience working in a digital marketing environment
- High proficiency in Microsoft and Salesforce software environments
- Experience in mortgage, real estate, or insurance preferred
- Proven track record of success in managing a team and driving results
- Strong analytical skills and ability to use data to drive decision-making
- Excellent communication, leadership, interpersonal, and project management skills
- Ability to work under pressure and meet deadlines in a fast-paced environment
- Ability to develop team members and small support staff
- Highly organized and detail oriented
- Ethical, with a commitment to company values
- Limited supervision required, depending on experience
- High level of independent judgment and discretion
- Willingness/ability to work with external vendors
- Travel: 0–20%
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- AD&D
- LTD
- 401(k) with employer match
- Pleasant work environment
- Competitive compensation
- Excellent benefits package