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Product Marketing Manager
Gunnebo Entrance Control. Plan and deliver global product marketing activities supporting business growth, product adoption, and product launches across the Entrance Control portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and management, with a strong focus on developing and executing product launch plans, creating marketing collateral, and managing stakeholder relationships. Proficient in digital marketing strategies and project management within B2B environments.
Highest-signal resume keywords
Product Marketing ExperienceProject Management SkillsStakeholder ManagementDigital Marketing KnowledgeB2B Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementMarketing Collateral DevelopmentGo-To-Market StrategyPerformance MonitoringContent CreationEmail MarketingSocial Media CampaignsSales Support MaterialsExhibition CoordinationLead Generation
Soft Skills
Excellent Communication SkillsHighly OrganisedDetail-OrientedProactiveStrong Collaboration
Tools & Technologies
Marketing Automation ToolsAsset Management PlatformsDigital PlatformsEmail Marketing ToolsSocial Media Tools
Industry Keywords
ManufacturingTechnologySecurityIndustrial SectorsInternational Markets
About the role
Key responsibilities & impact- Plan and deliver global product marketing activities supporting business growth, product adoption, and product launches across the Entrance Control portfolio
- Develop and execute global product launch plans for new products and product upgrades
- Coordinate launch activities with Product Management, Sales, Regional Marketing teams, and external agencies
- Create launch toolkits, sales presentations, and supporting marketing materials
- Monitor and report on launch performance and key success metrics
- Develop product positioning, messaging, and value propositions
- Create and maintain product literature, brochures, data sheets, and sales tools
- Support case studies, customer success stories, and product-related content
- Ensure accurate and aligned product information across customer touchpoints
- Manage product content across websites and digital platforms
- Deliver product-focused email marketing, social media, and digital campaigns
- Support lead generation and awareness-building activities for new product introductions
- Work with creative resources to develop product imagery, videos, renderings, and other marketing assets
- Create and maintain sales support materials
- Provide marketing support to regional sales teams
- Coordinate product marketing assets through asset management platforms
- Support product and sales training initiatives
- Support planning and execution of industry exhibitions and customer events
- Develop exhibition content, product displays, and promotional materials
- Coordinate launch activities linked to major industry events
- Manage one direct report, a 3D Graphic Designer based in Czechia
- Collaborate with Product Management, Global and Regional Sales Teams, Regional Marketing Managers, Engineering and R&D Teams, and external agencies and suppliers
Requirements
What you’ll need- Experience in product marketing, product management, or B2B marketing
- Proven experience managing product launches and go-to-market activities
- Strong project management and stakeholder management skills
- Excellent written and verbal communication skills
- Experience developing marketing collateral and digital content
- Ability to manage multiple projects simultaneously and deliver to deadlines
- Desirable: Experience within manufacturing, technology, security, or industrial sectors
- Desirable: Experience supporting international markets
- Desirable: Knowledge of digital marketing and marketing automation tools
- Desirable: Experience coordinating trade shows and exhibitions
- Highly organised and detail-oriented
- Commercially minded with a customer-focused approach
- Proactive and able to work independently
- Strong collaborator with the ability to influence across functions
- Adaptable and comfortable operating in a fast-paced environment
- Occasional international travel may be required