Head of Marketing

Gusto

. Create, shape, and execute Symmetry’s enterprise B2B marketing strategy .

Posted 9/24/2026full-timeScottsdale • Arizona • United StatesLead💰 $186,400 - $248,533 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, with a strong focus on digital marketing, demand generation, and lifecycle marketing. Proven ability to lead and develop multidisciplinary teams while optimizing brand messaging and marketing performance through data-driven insights.

Highest-signal resume keywords

B2B Marketing StrategyDemand GenerationDigital MarketingTeam LeadershipAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Enterprise MarketingMarketing AutomationContent MarketingSEO OptimizationLifecycle MarketingTechnical Product MarketingAPI MarketingSaaS MarketingData AnalysisCampaign Optimization

Soft Skills

Verbal CommunicationWritten CommunicationMentoringCollaborationEntrepreneurial Mindset

Tools & Technologies

AI ToolsMarketing Analytics ToolsSales Enablement ToolsDigital Campaign PlatformsContent Management Systems

Industry Keywords

Enterprise TechnologyFintechPayrollB2B ClientsCross-Sell Opportunities

About the role

Key responsibilities & impact

Create, shape, and execute Symmetry’s enterprise B2B marketing strategy
Lead demand generation, product marketing, digital marketing, online presence, sales enablement, analytics and reporting, and lifecycle marketing
Craft marketing plans aligned with Symmetry’s objectives and maintain consistent brand messaging and market positioning
Oversee multi-channel demand generation and lead nurturing for B2B enterprise clients
Lead, mentor, and develop a multidisciplinary enterprise marketing team
Strengthen digital presence through online campaigns, SEO optimization, and compelling content
Provide sales collateral, training, and tools to communicate technical product value and support bookings targets
Develop lifecycle marketing programs to improve retention and loyalty and identify upsell and cross-sell opportunities
Own and enhance Symmetry’s brand positioning and messaging
Analyze marketing data and optimize campaigns, customer experiences, and ROI
Report to the Head of Symmetry

Requirements

What you’ll need

12+ years of experience in B2B marketing, preferably in the enterprise technology sector
5+ years of proven success building and leading enterprise marketing teams across multiple disciplines
Experience with technical products, APIs, and SDKs
AI-native marketing experience and willingness to actively engage with AI tools
Strong understanding of digital marketing strategies, content marketing, and marketing automation tools
Analytical mindset and data-driven decision-making skills
Excellent verbal and written communication skills
Experience marketing AI, API, and SaaS products built for developers
Ability to convey complex technical concepts to diverse audiences
Hands-on, entrepreneurial player/coach approach
Track record of executing high-quality work amid complexity and limited resources
Ability to partner with cross-functional teams
Prior payroll or fintech experience is a bonus

Benefits

Comp & perks

Competitive base pay
Health insurance
401(k)
Equity (RSUs)
Hybrid work arrangement
Secure, reliable, and consistent internet connection support when approved to work outside a Gusto office
Reasonable accommodations for qualified individuals with disabilities and disabled veterans