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Gusto

Product Marketing Lead – Business Insurance

Gusto

. Lead go-to-market strategy and execution for Gusto Business Insurance .

Posted 11/6/2026full-timeUnited StatesSenior💰 $153,000 - $221,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading go-to-market strategies and execution, with a strong focus on customer segmentation, pricing, and cross-functional collaboration. Proficient in utilizing AI tools for research and content development while optimizing initiative performance through defined success metrics.

Highest-signal resume keywords
Go-To-Market StrategyCustomer SegmentationCross-Functional CollaborationAI Workflow DevelopmentProduct Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
GTM PlanningMarket ResearchPricing StrategyPerformance TrackingProcess DevelopmentData AnalysisProduct ManagementCustomer InsightsStrategic PlanningExecution
Soft Skills
Communication SkillsInfluencing SkillsCollaboration Skills
Tools & Technologies
AI ToolsData Science Tools
Industry Keywords
InsurtechFintechHR TechBenefits TechPayroll TechSMB

About the role

Key responsibilities & impact
  • Lead go-to-market strategy and execution for Gusto Business Insurance
  • Partner with Growth, Product, and Marketing to shape customer segmentation, pricing, and GTM motions
  • Synthesize market research, customer insights, usage data, and cross-functional input
  • Identify opportunities, inform strategy, and translate strategy into actionable plans
  • Coordinate execution across Product, Sales, Marketing, Data Science, and Finance
  • Build net-new processes and systems for complex initiatives
  • Define requirements and program parameters for self-serve growth channels
  • Partner with Growth to develop scalable, trackable in-app and AI tools
  • Define success metrics, track initiative performance, and lead optimization reviews
  • Use AI tools to accelerate research, synthesize insights, and refine positioning and content

Requirements

What you’ll need
  • 8+ years of experience in marketing or product management and 3+ years in product marketing
  • Track record of shaping GTM strategy in ambiguous, highly ambitious environments, including 0-to-1 products, new markets, or new motions
  • Ability to move between strategic planning and hands-on execution
  • Excellent cross-functional collaboration and communication skills
  • Ability to influence across Sales, Product, and Marketing
  • Deep experience with customer segmentation, positioning, pricing, and GTM planning
  • Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or complex multi-audience businesses is a plus
  • AI fluent, with experience building AI workflows for research, content, or reporting
  • Regular and predictable attendance
  • Ability to work from designated offices approximately 2–3 days per week when based in Denver, San Francisco, or New York City

Benefits

Comp & perks
  • Competitive base pay
  • Benefits
  • Equity (RSUs)
  • Hybrid work arrangement
  • Secure, reliable, and consistent internet connection for approved non-office work
  • Reasonable accommodations for qualified individuals with disabilities and disabled veterans