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Gusto

Senior Lifecycle Marketing Manager

Gusto

. Own lifecycle marketing strategy for Gusto's accountant/indirect channel .

Posted 10/8/2026full-timeUnited StatesSenior💰 $134,000 - $197,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in lifecycle marketing strategy, with a focus on email campaigns and webinar production. Proficient in building AI-powered workflows and collaborating cross-functionally to drive engagement and growth in the accountant channel.

Highest-signal resume keywords
Lifecycle Marketing StrategyEmail Campaign ManagementAI-Powered WorkflowsMarketing Automation PlatformsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle MarketingGrowth MarketingCRM MarketingEmail CampaignsWebinar ProductionAI Workflow DevelopmentCopyeditingCopywritingData AnalysisPerformance Reporting
Soft Skills
Stakeholder CollaborationAdaptability
Tools & Technologies
MarketoIterableGusto's Agentic Email Tool
Industry Keywords
Channel MarketingPartner MarketingEngagementRetentionGrowth

About the role

Key responsibilities & impact
  • Own lifecycle marketing strategy for Gusto's accountant/indirect channel
  • Plan, build, QA, launch, and report on email campaigns using third-party tools and Gusto's proprietary agentic email tool
  • Own webinar program health, including calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
  • Build and improve AI-powered/agentic workflows for segmentation, personalization, and reporting
  • Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap
  • Analyze campaign and program performance, run tests, and recommend improvements to channel health
  • Deliver measurable impact on engagement, retention, and growth for the accountant channel

Requirements

What you’ll need
  • 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
  • Hands-on experience with an enterprise-level marketing automation platform; Marketo or Iterable strongly preferred
  • Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks
  • Proven end-to-end ownership of email campaigns and webinar production programs
  • Strong copyediting/copywriting skills, with ability to adapt tone and voice across audiences
  • Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams
  • Bachelor's degree or equivalent practical experience
  • Active engagement with AI tools relevant to the role and continued AI fluency development

Benefits

Comp & perks
  • Competitive base pay
  • Health insurance
  • 401(k)
  • Equity (RSUs)
  • Secure, reliable, and consistent internet connection required when working from an approved non-office location
  • Equal opportunity employer
  • Reasonable accommodations for qualified individuals with disabilities and disabled veterans