Senior Paid Acquisition Manager – Paid Social

Gusto

. Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion .

Posted 10/14/2026full-timeUnited StatesSenior💰 $108,570 - $161,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid social strategy and execution across multiple platforms, with a strong focus on data analysis, budget management, and creative testing. Proficient in leveraging AI tools to enhance marketing workflows and drive measurable business outcomes.

Highest-signal resume keywords

Paid Social StrategyPerformance Marketing ExperienceBudget ManagementAI-Driven MarketingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign BuildsAudience Targeting StrategyCreative TestingAttribution AnalysisData InterpretationBudget AllocationFull-Funnel CampaignsDigital Media ChannelsPerformance MeasurementTesting and Scaling

Soft Skills

Analytical ApproachCreative StrategyCollaboration SkillsCommunication Skills

Tools & Technologies

MetaLinkedInRedditQuoraTikTokGoogle Demand GenerationChatGPTAI Tools

Industry Keywords

B2B SaaSPerformance Marketing AgencyHigh-Growth Consumer OrganizationPaid AcquisitionMarketing Workflows

About the role

Key responsibilities & impact

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion
Manage significant, multi-million dollar budgets, including campaign pacing, forecasting, budget-vs-actuals analysis, and investment recommendations
Apply and refine Gusto's paid acquisition measurement framework, attribution philosophy, and budget allocation principles
Lead creative strategy and testing at scale with creative studios and agencies
Interpret complex data sets, generate actionable insights, and build a learning roadmap
Serve as the team's paid social and AI-powered marketing workflows expert
Document playbooks and best practices for the paid acquisition team
Use AI tools for campaign briefs, copy variants, audience research, and reusable workflow systems
Identify, test, and validate new digital media channels and formats, including Google Demand Generation campaigns and ChatGPT ads
Run structured pilots, define success criteria, and decide whether to scale or discontinue tests
Partner with Web Marketing on landing page strategy, message match, and post-click conversion
Align with Brand and Influencer on organic-to-paid content feedback loops
Collaborate with Engineering on pixels, tracking, troubleshooting, and QA
Partner with Integrated Marketing, Product Marketing, Sales, Communications, and Web on integrated campaigns, earned media, creative production, and asset strategy

Requirements

What you’ll need

7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
Deep expertise in paid social and a track record of testing and scaling new channels
Full-funnel ownership across two or more major paid social platforms, including Meta, LinkedIn, Reddit, Quora, and TikTok
Hands-on in-platform execution, including campaign builds, audience/targeting strategy, creative testing, bid/budget management
Significant budget responsibility and measurable pipeline impact
Strong creative strategy and testing instincts
Practical AI fluency and experience implementing AI-driven efficiencies
Excellent cross-functional collaboration skills
Analytical and data-driven approach
Clear point of view on attribution in imperfect measurement environments
Comfort communicating paid social's contribution to business outcomes
Reliable, secure, and consistent internet connection when working from an approved non-office location

Benefits

Comp & perks

Competitive base pay
Health insurance
401(k)s
Equity (RSUs)
Benefits and compensation extras for full-time employees
Reasonable accommodations for qualified individuals with disabilities and disabled veterans