Senior Performance Marketing Manager, Paid Social

Gusto

. Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok .

Posted 11/5/2026full-timeUnited StatesSenior💰 $132,000 - $161,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in paid social strategy and execution across multiple platforms, with a strong focus on budget management, performance marketing, and AI-driven efficiencies. Proven ability to collaborate cross-functionally and drive measurable business outcomes through data-driven decision-making.

Highest-signal resume keywords

Paid Social StrategyPerformance MarketingBudget ManagementAI Tool UtilizationCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign BuildsAudience Targeting StrategyCreative TestingAttribution MeasurementData AnalysisBudget Allocation FrameworksFull-Funnel Campaign ManagementExperiment StructuringPacing and ForecastingDigital Media Channel Testing

Soft Skills

Analytical ApproachCreative StrategyCollaboration SkillsCommunication Skills

Tools & Technologies

MetaLinkedInRedditQuoraTikTokGoogle Demand GenerationChatGPTAI Tools

Industry Keywords

B2B SaaSPerformance Marketing AgencyHigh-Growth Consumer OrganizationIntegrated Marketing

About the role

Key responsibilities & impact

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok
Drive full-funnel campaigns from brand awareness through retargeting and conversion
Manage multi-million dollar budgets, including pacing, forecasting, budget-vs-actuals analysis, and investment recommendations
Apply and refine paid acquisition measurement, attribution, and budget allocation frameworks
Collaborate with Engineering to launch pixels and tracking, troubleshoot platform issues, and QA implementations
Lead creative strategy and testing at scale with creative studios and agencies
Structure experiments, interpret complex datasets, and build learning roadmaps
Convert proven organic and influencer content into paid scale and feed results back to the Brand and Influencer team
Use AI tools for campaign briefs, copy variants, audience research, and reusable workflow systems
Serve as the paid social and AI-powered marketing workflow expert, documenting playbooks and best practices
Identify, test, and validate new digital media channels and formats, including Google Demand Generation campaigns and ChatGPT ads
Run structured pilots, define success criteria, and decide whether to scale or discontinue tests
Partner with Integrated Marketing, Product Marketing, Sales, Communications, Web Marketing, and other cross-functional teams
Align paid social with integrated campaigns, earned media moments, landing page strategy, message match, and post-click conversion

Requirements

What you’ll need

7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
Deep expertise in paid social and a track record of testing and scaling new channels
Full-funnel ownership across two or more major paid social platforms, including Meta, LinkedIn, Reddit, Quora, or TikTok
Hands-on in-platform execution, including campaign builds, audience/targeting strategy, creative testing, and bid/budget management
Significant budget responsibility and a track record of driving measurable pipeline impact
Strong creative strategy and testing instincts
Practical AI fluency and consistent use of AI tools in day-to-day workflow
Track record of implementing AI-driven efficiencies for a team
Excellent cross-functional collaboration skills
Analytical and data-driven approach
Clear point of view on attribution in imperfect measurement environments
Comfort communicating paid social's contribution to business outcomes

Benefits

Comp & perks

Competitive base pay
Health insurance
401(k)
Equity (RSUs)
Hybrid work arrangements
Secure, reliable, and consistent internet connection support when approved to work away from a Gusto office
Equal opportunity employer
Reasonable accommodations for qualified individuals with disabilities and disabled veterans