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H.B. Fuller

Omnichannel Marketing Specialist III

H.B. Fuller

. Execute marketing strategies supporting North America Distribution growth priorities .

Posted 9/30/2026full-timeRemote • Minnesota • United StatesMid-LevelSenior💰 $80,000 - $110,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing digital marketing strategies, managing cross-functional projects, and analyzing market trends to drive growth. Proficient in creating engaging marketing content and utilizing business platforms for effective campaign management.

Highest-signal resume keywords
Digital Marketing ExecutionMarket ResearchCross-Functional Project ManagementContent Creation Using CanvaProficiency in Microsoft Excel

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital MarketingLead GenerationMarket AnalysisCampaign Performance AnalysisContent Development
Soft Skills
CommunicationCollaborationProject Management
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointMicrosoft WordCanvaBI PlatformsSAP
Industry Keywords
Customer InsightsCompetitive IntelligenceSEOSEMProduct Launches

About the role

Key responsibilities & impact
  • Execute marketing strategies supporting North America Distribution growth priorities
  • Manage digital content across distributor, customer, and product platforms
  • Analyze customer insights, market trends, competitive intelligence, and campaign performance
  • Execute digital campaigns across SEO/SEM, social media, webinars, advertising, and lead generation
  • Develop presentations, videos, newsletters, social content, and sales enablement materials
  • Support product launches, portfolio transitions, commercialization, and value propositions
  • Coordinate cross-functional marketing projects, customer meetings, and industry events
  • Maintain product, market, and segmentation information within business systems

Requirements

What you’ll need
  • Bachelor’s degree with 3+ years of related marketing, communications, or commercial experience, or associate degree with 5+ years of related experience
  • Professional fluency in written and spoken English
  • Proficiency with Microsoft Excel, PowerPoint, and Word
  • Experience managing cross-functional projects and competing priorities
  • Ability to travel up to 10%
  • Ability to work in manufacturing plant or laboratory environments as needed
  • Experience with market research, customer insights, or competitive analysis
  • Experience executing digital marketing and lead-generation campaigns
  • Experience creating marketing content using tools such as Canva
  • Proficiency with business platforms such as BI and SAP

Benefits

Comp & perks
  • Competitive total rewards package
  • Comprehensive benefits
  • Incentive and recognition programs
  • Health and wellness benefits
  • 401K contributions
  • Paid time off
  • Paid holidays