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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for cybersecurity solutions, with a strong focus on product positioning, messaging, and go-to-market strategies. Proven ability to leverage customer insights and competitive intelligence to enhance product narratives and marketing effectiveness.
Highest-signal resume keywords
Product Marketing ExperienceCybersecurity KnowledgeExceptional Writing SkillsMarket Research ProficiencyStakeholder Influence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentGo-To-Market StrategyCompetitive IntelligenceCustomer Insights AnalysisContent CreationSales EnablementTechnical Concept TranslationAI Utilization in MarketingCustomer Advocacy
Soft Skills
StorytellingStrategic ThinkingOwnershipCollaborationInfluencing
Industry Keywords
Cybersecurity ProductsB2B MarketingVulnerability ManagementApplication SecurityPenetration TestingAttack Surface ManagementExposure ManagementAnalyst RelationsCustomer ProofProduct Adoption
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own product positioning and messaging for Atlas and Nova, including distinct value propositions for each product and their combined offering
- Conduct customer interviews, analyze sales conversations, and lead win-loss research
- Translate complex product capabilities and security research into product pages, presentations, solution briefs, demos, and customer stories
- Lead product launches and go-to-market initiatives, including positioning, messaging, content, sales readiness, and launch planning
- Develop competitive battlecards, objection-handling guidance, product narratives, and proof-of-value materials for Sales
- Monitor competitors, emerging threats, and industry developments
- Build relationships with industry analysts and coordinate briefings and evaluations
- Develop customer proof and advocacy from customer experiences and measurable outcomes
- Measure and improve product marketing effectiveness using customer feedback, content performance, sales insights, and launch results
- Collaborate with Product, hackers, Sales, Marketing, senior leadership, and technical experts
Requirements
What you’ll need- Fluent in English
- 5+ years of experience in Product Marketing, including direct experience marketing cybersecurity products or solutions
- Proven track record of owning product positioning, messaging, and go-to-market strategies for complex technical B2B products
- Strong understanding of cybersecurity, with ability to discuss technical concepts with security practitioners and translate their value for CISOs and business decision-makers
- Exceptional writing and storytelling skills, with a portfolio of personally created work
- Experience using market research, customer insights, and competitive intelligence to shape narratives
- Experience working closely with Product, Sales, Marketing, and technical experts
- Comfortable challenging assumptions and influencing stakeholders
- Strategic yet hands-on mindset; ability to prioritise and take ownership in a fast-paced environment
- Actively embraces and leverages AI for research, content workflows, and productivity
- Background check required
- Bonus: experience in exposure management, attack surface management, vulnerability management, application security, or offensive security
- Bonus: familiarity with penetration testing and AI-powered cybersecurity
- Bonus: analyst relations experience
- Bonus: customer advocacy, product adoption, cross-selling, or expansion experience
- Bonus: AI-powered research and content workflow experience
Benefits
Comp & perks- Unlimited paid holiday
- Stock options package
- Mobile phone stipend
- Work-from-home budget
- Referral bonuses