Product Marketing Manager

Haemonetics

. Own downstream marketing strategy and commercial content for the IVT franchise .

Posted 10/26/2026full-timeRemote • United States, United Kingdom, CanadaMid-LevelSenior💰 $103,600 - $176,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in downstream marketing strategy and execution within the medical device sector, with a strong focus on product launches, competitive intelligence, and regulatory compliance. Proven ability to translate complex clinical data into effective marketing content and manage cross-functional programs.

Highest-signal resume keywords

Downstream Marketing ExperienceProduct Launch ManagementRegulatory ComplianceCommercial Storytelling SkillsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingLaunch PlanningContent DevelopmentAgile/MLR Review ProcessesCompetitive Intelligence DevelopmentSales Enablement Content CreationCross-Functional Program Management

Soft Skills

Executive CommunicationPresentation SkillsPeople Management

Certifications & Qualifications

Bachelor's Degree B.S.

Industry Keywords

Medical DeviceVenous Closure SegmentMarket AnalysisField InsightsMarketing Budgets

About the role

Key responsibilities & impact

Own downstream marketing strategy and commercial content for the IVT franchise
Create and execute differentiated promotional and educational content and programs
Drive launch planning and execution for IVT product label expansions and new indications
Conduct market analysis and competitive intelligence for the venous closure segment
Monitor product performance and gather field and customer feedback
Partner with Product Management on product improvements while ensuring regulatory compliance
Own conference content strategy and product demo approach
Lead the voice of sales program and translate field insights into marketing improvements
Translate clinical evidence, product specifications, and market insights into downstream messaging and field-ready content
Adapt core content and messaging for regional market requirements and support regional go-to-market execution
Maintain effective relations with internal and external customers
Report to the Director, Global Product Marketing

Requirements

What you’ll need

Bachelor's Degree B.S.
4+ years Product marketing or downstream marketing experience in medical device
Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes
Prior people management experience with a record of developing high-performing marketing talent
Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging
Proficiency in launch planning and cross-functional program management
Experience building and managing agency relationships and marketing budgets
Competitive intelligence development and sales enablement content creation
Strong executive communication and presentation skills
Budget management
Applicants must be legally authorized to work in the United States
Haemonetics will not provide employment visa sponsorship for this position

Benefits

Comp & perks

Discretionary annual bonus for non-sales roles
Eligibility for the Company’s long-term incentive plan, depending on role
401(k) with up to a 6% employer match and no vesting period
Employee stock purchase plan
Flexible time off for salaried employees
Three to five weeks’ vacation annually for hourly employees, based on tenure
Up to 64 hours annually of paid sick time
Paid and/or floating holidays
Parental leave
Short- and long-term disability insurance
Tuition reimbursement
Health and welfare benefits