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Regional Sales Manager – Personal Lines
Hallmark Financial Services Inc.. Manage a collection of states/territories and Territory Managers consistent with company goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing sales teams and developing effective sales strategies within the insurance industry, particularly in the Texas market. Proven ability to build relationships with independent insurance agencies and achieve business development objectives.
Highest-signal resume keywords
Insurance Sales ManagementTexas Insurance Market KnowledgeAgency Relationship DevelopmentSales Strategy ExecutionCoaching and Performance Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingMarket AnalysisBusiness PlanningPerformance ManagementLoss Ratio ImprovementSales ConversionBudget ManagementAnalytical Problem-SolvingTraining and DevelopmentTerritory Business Planning
Soft Skills
Communication SkillsPresentation SkillsNegotiation SkillsRelationship-Building SkillsLeadership Skills
Certifications & Qualifications
CICCPCU
Industry Keywords
Independent Insurance Agency DistributionPersonal Auto InsuranceNon-Standard Personal Auto InsuranceSales ObjectivesAgency Appointments
About the role
Key responsibilities & impact- Manage a collection of states/territories and Territory Managers consistent with company goals
- Grow premium volume with profitable loss ratios
- Achieve sales and production objectives through new and existing agency relationships
- Ensure effective execution of the company's sales strategy
- Provide direction, coaching, performance management, and support to Territory Sales Managers
- Partner with the Sales Director and cross-functional leadership
- Travel regularly throughout Texas to support agency relationships, team activities, and business development
- Hire, onboard, coach, develop, and manage team members
- Establish performance expectations and hold Territory Sales Managers accountable
- Conduct one-on-one meetings, performance reviews, territory business reviews, field visits, and ride-alongs
- Identify training and development opportunities and create capability-building plans
- Manage travel and other expenses within budget
- Monitor competitor activity, market trends, regulatory developments, and independent agency distribution changes
- Develop and execute sales strategies aligned with company objectives and underwriting appetite
- Monitor production, new business, retention, loss ratio, and other key performance indicators
- Assist with research, market analysis, annual planning, budgeting, sales forecasting, and business planning
- Develop territory-specific business plans and strategies with Territory Sales Managers
- Review sales reports and performance data to identify trends, opportunities, and corrective actions
- Support development of new agency relationships and distribution opportunities
- Strengthen relationships with key agencies and producers
- Participate in producer meetings and conference calls, share competitor information, assist with training, attend industry events, and serve as primary contact for regional large agency groups
- Serve as an escalation point for significant agency or producer issues
- Execute agency appointments, terminations, and updates
- Implement programs to improve loss ratio, retention, quote volume, sales conversion, and brand recognition
- Partner with Underwriting and collaborate with Claims, Marketing, Product, Operations, and other departments
- Communicate company initiatives, programs, and strategic priorities to the Territory Sales Manager team
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Insurance, or related field, or equivalent combination of education and experience
- 5+ years of experience in insurance sales, preferably personal auto or non-standard personal auto
- 2+ years of experience managing, coaching, or leading sales professionals
- Demonstrated success achieving sales and business development objectives
- Strong understanding of independent insurance agency distribution
- Strong knowledge of the Texas insurance market
- Excellent communication, presentation, negotiation, and relationship-building skills
- Strong analytical and problem-solving abilities
- Ability to travel regularly throughout Texas
- Valid driver's license and reliable transportation
- Preferred: Experience specifically in non-standard personal auto insurance
- Preferred: Established relationships with Texas independent insurance agencies and producers
- Preferred: Experience managing geographically dispersed sales professionals
- Preferred: Insurance designation such as CIC, CPCU, or similar
Benefits
Comp & perks- Equal opportunity employer
- Commitment to diversity and an inclusive environment for all employees