Territory Sales Manager, Personal Lines

Hallmark Financial Services Inc.

. Drive profitable growth in the assigned territory .

Posted 11/3/2026full-timeRemote • New Mexico • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving profitable growth through effective territory management and agency relationship development. Proficient in consultative selling, training, and onboarding of independent agents while leveraging data analysis to inform strategic decisions.

Highest-signal resume keywords

Insurance Sales ExperienceNon-Standard Auto Insurance KnowledgeBilingual (English and Spanish)Microsoft Office ProficiencyConsultative Selling

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy ImplementationData AnalysisUnderwriting Guidelines KnowledgeAgency Relationship ManagementProduction Growth Generation

Soft Skills

Excellent Communication SkillsInterpersonal SkillsOrganizationTime ManagementProblem Solving Skills

Industry Keywords

Independent AgentsField Sales ActivitiesAgency AppointmentsMarket OpportunitiesIndustry Conventions

About the role

Key responsibilities & impact

Drive profitable growth in the assigned territory
Influence independent agents to sell Hallmark Auto and Renters products
Develop existing and new agency relationships
Generate production growth and execute business plans to meet sales expectations
Communicate with sales and product leadership
Prospect new opportunities and pursue agency appointments
Visit existing agencies and conduct other field sales activities
Manage and develop a territory of independent agents
Implement and execute sales strategies to achieve sales goals
Drive new business policy and premium growth
Assess agency mix of business, retention, and profitability results
Onboard and train agencies regarding Hallmark products and best practices, including underwriting guidelines, programs, websites, and rating tools
Present effectively to large groups and influence behavior through consultative selling
Evaluate agency relationships for profitability
Attend and participate in industry conventions, events, and association groups
Communicate industry trends, competitor changes, product feedback, and market opportunities
Maintain current field activity records, contact information, sales strategy, agency appointment paperwork, reports, and documentation
Travel regularly throughout the assigned territory

Requirements

What you’ll need

Bachelor’s Degree preferred or 3–5 years of insurance sales experience
Working knowledge of non-standard auto insurance operations, including claims, coverage, products, and underwriting preferred
Bi-Lingual (English and Spanish) preferred
Proficient in Microsoft Office Applications
Excellent Communication and Interpersonal Skills
Organization and Time Management
Ability to analyze and interpret report data through spreadsheets
Ability to interpret statistical data from company records and build action plans around insights
Problem Solving Skills
Flexible in nature and highly motivated self-starter
Regular travel throughout the assigned territory with an expectation of 30% overnight travel

Benefits

Comp & perks

Equal opportunity employer
Commitment to diversity and an inclusive environment for all employees