Senior Marketing Specialist

HALO Branded Solutions

. Partner with Demand Generation and Recruiting leadership to shape marketing strategies attracting prospective sellers, business owners, and M&A opportunities .

Posted 9/29/2026full-timeRemote • Illinois • United StatesSenior💰 $55,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing strategies, content development, and campaign execution across various channels, with a strong focus on demand generation and storytelling. Proven ability to collaborate across teams and manage multiple priorities while optimizing marketing performance.

Highest-signal resume keywords

Integrated MarketingDemand GenerationContent MarketingCampaign ExecutionB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingDigital MarketingContent DevelopmentCampaign StrategyPerformance Measurement

Soft Skills

Creative ThinkingStorytelling SkillsCollaborationCuriosityGrowth Orientation

Tools & Technologies

Paid MediaSocial MediaDirect MailDigital ChannelsMarketing Automation

Industry Keywords

Promotional ProductsMarketing StrategiesAudience TargetingContent MarketingBusiness Development

About the role

Key responsibilities & impact

Partner with Demand Generation and Recruiting leadership to shape marketing strategies attracting prospective sellers, business owners, and M&A opportunities
Translate growth priorities into integrated campaign strategies and briefs, defining audiences, messaging, content, and measurement
Drive marketing programs from idea through execution
Develop and execute campaigns across email, direct mail, paid media, digital, social, industry advertising, and events
Develop nurture and targeted prospecting programs
Create content and storytelling across emails, landing pages, articles, thought leadership, ads, direct mail, presentations, seller stories, and other communications
Build HALO’s visibility within the promotional products industry through publications, associations, events, sponsorships, advertising, content, and new opportunities
Measure performance, optimize campaigns, and develop new approaches for seller recruiting and M&A marketing
Support integrated demand generation campaigns across email, paid media, content and digital channels
Write email marketing content for HALO sellers to share with clients
Develop blogs, articles, thought leadership and other content supporting brand and demand generation priorities
Support HALO’s seller social strategy by developing content, campaigns and ready-to-use social assets
Support business development and targeted prospecting campaigns
Partner across Marketing, Merchandising, Supplier Relations, Sales and other teams to develop compelling marketing content

Requirements

What you’ll need

4+ years of experience in integrated marketing, demand generation, content marketing, digital marketing, B2B marketing or a related field
Strong generalist marketing foundation with the ability to move fluidly between strategy, creative thinking, content development and hands-on execution
Strong writing and storytelling skills
Ability to create compelling content for different audiences, formats and channels
Experience developing and executing integrated campaigns across email, direct mail, digital, content, paid media and other channels
Ability to independently drive work forward, manage multiple priorities and collaborate across teams and stakeholders
Creative, curious and growth-oriented
Confidence to think big, bring forward new ideas, experiment and continually look for better ways to reach an audience

Benefits

Comp & perks

Nationwide coverage for Medical, Dental, Vision, Life, and Disability insurance
Voluntary Benefits
401(k) Retirement Savings Plan
Health Savings Accounts (HSA)
Flexible Spending Accounts (FSA)
Career advancement and internal promotion opportunities
Leadership opportunities and access to HALO’s influential global network
Recognition awards convertible into gift cards, trips, concert tickets, and merchandise
Hybrid work options for many roles
Flexible schedules
Reasonable accommodations for individuals with disabilities