HALO Branded Solutions

Marketing

• Partner with Demand Generation and Recruiting leadership to shape marketing strategies attracting prospective sellers, business owners, and M&A opportunities
• Translate growth priorities into integrated campaign strategies and briefs, defining audiences, messaging, content, and measurement
• Drive marketing programs from idea through execution
• Develop and execute campaigns across email, direct mail, paid media, digital, social, industry advertising, and events
• Develop nurture and targeted prospecting programs
• Create content and storytelling across emails, landing pages, articles, thought leadership, ads, direct mail, presentations, seller stories, and other communications
• Build HALO’s visibility within the promotional products industry through publications, associations, events, sponsorships, advertising, content, and new opportunities
• Measure performance, optimize campaigns, and develop new approaches for seller recruiting and M&A marketing
• Support integrated demand generation campaigns across email, paid media, content and digital channels
• Write email marketing content for HALO sellers to share with clients
• Develop blogs, articles, thought leadership and other content supporting brand and demand generation priorities
• Support HALO’s seller social strategy by developing content, campaigns and ready-to-use social assets
• Support business development and targeted prospecting campaigns
• Partner across Marketing, Merchandising, Supplier Relations, Sales and other teams to develop compelling marketing content

Senior Marketing Specialist

Implementation Specialist

• Own end-to-end eCommerce website builds from project kickoff through launch
• Translate client requirements and brand direction into complete, functional storefronts
• Design and build responsive desktop and mobile storefronts using HTML, CSS, and JavaScript
• Configure and validate product catalog, search, cart and checkout, customer flows, custom domains, analytics, SEO, and third-party integrations
• Troubleshoot platform build and functionality issues using documentation, tools, and internal resources
• Identify work requiring developers or subject matter experts and escalate with clear context
• Review requirements and identify gaps, risks, and dependencies before building
• Manage build timelines and workload while keeping status, progress, risks, and blockers visible
• Perform quality assurance and support formal testing before client review and launch
• Serve as the technical point of contact in client conversations, demonstrate websites, and explain functionality
• Document work and deliver a clean handoff to post-launch support teams
• Perform other duties as assigned

eCommerce Implementation Specialist

Product Specialist

• Lead discovery and requirements gathering across brands, distributors, and retailers
• Elicit, document, and validate BWS business requirements, use cases, acceptance criteria, data needs, and compliance constraints
• Own the source of truth for scope and changes
• Author project scope, user stories, process maps, and data flows for territories, state pricing, tax and excise, allocations, and unit-of-measure workflows
• Provide technical direction from definition through implementation for the proprietary BWS commerce platform
• Support integrations, content models, and operational handoff
• Manage project timelines, dependencies, risks, and stakeholder expectations
• Configure the platform for BWS needs and support setup and testing
• Develop rigorous QA and UAT plans tailored to BWS scenarios
• Maintain working knowledge of B2B procurement flows and relevant analytics
• Use data to recommend optimizations for conversion, compliance pass rates, and operational efficiency
• Partner with cross-functional teams to deliver BWS roadmaps aligned with brand and distributor strategy, portfolio priorities, and market expansion
• Provide technical solutions to clients for their eCommerce stores
• Perform other duties as assigned

Web Product Specialist, Beer, Wine & Spirits

Financial Planning and Analysis

• Lead financial planning, forecasting, reporting, and performance management for Supply Chain and Marketing
• Turn operating activity into decision-useful insight and help functional leaders understand financial tradeoffs
• Partner with leaders across freight, warehousing, sourcing, marketing, technology, and enterprise functions
• Establish financial drivers, improve forecast quality, challenge assumptions, and create a consistent operating cadence
• Evaluate investments, initiatives, and operating choices through business cases, scenario analysis, sensitivities, and return assessments
• Connect resource requirements to expected business outcomes and translate operational questions into financial recommendations
• Surface risks, dependencies, and tradeoffs for leadership action
• Support disciplined investment planning for tech-enabled initiatives
• Align the technology roadmap with financial plans, expected business outcomes, and enterprise priorities
• Provide visibility into operating expense, capital investment, and non-recurring costs
• Own planning, forecasting, reporting, and performance management for Merchandising & Marketing
• Evaluate marketing spend, resource allocation, program effectiveness, and expected contribution to growth
• Develop views of marketing investment, performance, and return
• Support new product offering expansion initiatives with analysis and go-to-market strategy
• Lead finance partnership across freight, warehousing, and sourcing
• Build driver-based views of cost and profitability
• Analyze freight economics, warehouse cost and productivity, sourcing performance, vendor economics, purchase-cost trends, and supply-chain drivers
• Identify savings opportunities and evaluate tradeoffs
• Improve visibility into volume, mix, rates, capacity, inventory, labor, vendor, and service-level risks and opportunities
• Prepare executive-ready narratives, analyses, and recommendations
• Facilitate collaboration across Finance, Supply Chain, Marketing, Technology, and other functions
• Lead and develop 1 analyst

Senior Marketing Specialist

eCommerce Implementation Specialist

Web Product Specialist, Beer, Wine & Spirits

Director, Strategic Finance