Head of Marketing, Argentina/Uruguay

Halter

. Own Halter’s marketing strategy and budget for Argentina and Uruguay .

Posted 10/10/2026full-timeBuenos Aires • ArgentinaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing strategy and execution, with a focus on acquisition, expansion, and retention in the agricultural sector. Proven ability to lead teams, adapt global branding to local markets, and utilize data-driven insights for revenue growth.

Highest-signal resume keywords

Marketing Leadership ExperienceCustomer Engagement with Cattle FarmersTeam Building and LeadershipData-Driven Decision-MakingAI for Content Creation and Campaign Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition StrategyRetention StrategySEO DevelopmentROI Case StudiesCampaign AnalysisBrand AdaptationRevenue Metrics ReportingFunnel Performance ManagementContent CreationCommercial Orientation

Soft Skills

CollaborationAdaptabilityAccountabilityLeadershipProblem-Solving

Certifications & Qualifications

Legal Work Authorization

Industry Keywords

Agricultural MarketingFarming CommunitiesCustomer Acquisition CostBrand AwarenessField DaysExposFarmer GatheringsNet Dollar RetentionGrowth Function ScalingFast-Paced Environment

Tech Stack

Tools & technologies

Switching

About the role

Key responsibilities & impact

Own Halter’s marketing strategy and budget for Argentina and Uruguay
Drive full-funnel revenue performance across acquisition, expansion, and retention
Build brand recognition across farming communities
Build and lead the local marketing team
Develop SEO-driven farmer resources, owned channels, and organic social content
Develop an events strategy with sales leadership for field days, expos, and farmer gatherings
Build farmer case studies and proof points for acquisition, expansion, and retention
Work with global Performance Marketing on paid channels and customer acquisition costs
Support and drive the enterprise/larger-account pipeline
Own and report on pipeline, CAC, brand awareness, and revenue metrics through net dollar retention
Adapt Halter’s global brand and tone of voice for Argentinian and Uruguayan farmers
Create ROI case studies and storytelling to address price, proof, and switching-risk objections
Collaborate closely with go-to-market leadership and Halter’s global marketing team in New Zealand HQ

Requirements

What you’ll need

Exceptional marketing leadership experience
Experience owning acquisition, expansion, and retention outcomes
Deep customer understanding and experience engaging with cattle farmers
Experience building and leading a high-performing, efficient team
Ideally, experience scaling a marketing or growth function in a fast-paced environment
Ability to operate across brand and demand marketing
Strong commercial and revenue orientation
Data-driven decision-making and accountability for results
Ability to work with ambiguity and own outcomes
Advanced use of AI for content creation, outreach personalisation, and campaign/funnel analysis
Ability to adapt global brand frameworks to Argentinian and Uruguayan markets
Legal work authorisation to work in the relevant country

Benefits

Comp & perks

$1,000 personal growth fund
Office-first flexible work approach
Autonomy, mastery, and continuous learning opportunities
Meaningful work improving farmers’ livelihoods and sustainable operations
Diverse and inclusive workplace
High-trust culture
Global marketing team support and strategic frameworks
Opportunities for professional growth and skill development