Senior Manager, Marketing

Hancock Whitney

. Plan and manage the successful implementation of marketing programs to achieve stated revenue growth goals .

Posted 10/14/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and managing marketing programs to drive revenue growth, with a strong focus on campaign analysis and stakeholder collaboration. Proficient in creating content and building relationships while adhering to brand standards and marketing strategies.

Highest-signal resume keywords

7+ Years Of Experience In MarketingCampaign Analysis And TrackingExcellent Writing And Communication SkillsProficiency With MS PowerPoint, Word, And ExcelRegulated Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer MarketingSegment MarketingDatabase MarketingDirect MarketingDigital MarketingCampaign ManagementMarketing Program AnalysisContent CreationRevenue Growth StrategiesBrand Equity Management

Soft Skills

Relationship BuildingTeam CoordinationProblem ResolutionCuriosity About Customer ValueAbility To Work Under Stress

Certifications & Qualifications

Bachelor’s Degree In Business, Marketing, Finance Or Related Discipline

Industry Keywords

Publicly-Traded Company ExperienceMarketing TrendsRisk ControlsStakeholder DiscussionsMarketing Channels

About the role

Key responsibilities & impact

Plan and manage the successful implementation of marketing programs to achieve stated revenue growth goals
Create campaign or program briefs defining outcomes and necessary activities
Develop in-depth understanding of financial product features and benefits offered to the segment
Contribute to client segment positioning strategies and segment marketing goals
Define and update marketing plans for specific marketing channels
Generate ideas for improvement based on stakeholder discussions and campaign tracking results
Ensure marketing programs adhere to brand standards and build brand equity while supporting short-term sales
Coordinate with internal and external centers of excellence to execute campaigns and programs
Create content including articles, blog posts, emails, letters, and presentations
Analyze marketing-program impact across the buying funnel through incremental sales, revenue, and ROI
Build recommendations to adjust resources and goals based on campaign results
Build relationships across the company and maintain high internal reputation standards
Monitor emerging marketing trends and opportunities
Follow department policies, procedures, and workflow practices
Serve as a first line of defense in implementing appropriate risk controls
Provide guidance and oversight to assigned team; coordinate and evaluate team members
Participate in interviewing, hiring, training, work assignment, performance management, compensation, expense approval, and problem resolution

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Finance or a related discipline (or equivalent); other degrees considered if the candidate has strongly demonstrated marketing or sales results
7+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing, etc.
Regulated industry experience strongly preferred, but not required
Experience working for or with a publicly-traded company
Quantified results from marketing programs and campaigns created and managed
Excellent writing and communication skills
Proficiency with MS PowerPoint, Word, and Excel
Demonstrated interest in building a knowledgebase and active curiosity about what drives customer and business value
Ability to travel if required to perform the essential job functions
Ability to work under stress and meet deadlines
Ability to operate related equipment to perform the essential job functions
Ability to read and interpret a document if required to perform the essential job functions
Ability to lift/move/carry approximately 10 pounds if required to perform the essential job functions