Director, Product Marketing

. Own how the market sees Handshake on the employer side .

Posted 10/15/2026full-timeSan Francisco • California • United StatesLead💰 $196,000 - $245,000 per yearWebsite

Key responsibilities & impact

Own how the market sees Handshake on the employer side
Set the narrative and category strategy positioning Handshake as a career network employers rely on in the AI economy
Lead a team of 3-4 product marketers across launches and channels
Define and own employer narrative and positioning
Create and evolve the category story for employer buyers
Build thought leadership and content channels for CHROs and senior talent decision-makers
Coach and grow the product marketing team
Partner with Product, Sales, and Marketing leadership to translate roadmap and customer insight into launches and messaging that drive adoption and revenue
Align with EDU-side product marketing and adjacent teams, including Handshake AI and learning offerings, to maintain a unified Handshake story
Report to the VP, Marketing

What you’ll need

8+ years in B2B product marketing, including leading a team of product marketers
Track record of creating or evolving a category, with vision to reposition a company or product in the market
Experience elevating a narrative beyond the product rather than selling primarily on features and specs
Experience marketing a marketplace or employment-related product connecting both sides
Experience building executive-level content and thought leadership reaching senior buyers such as CHROs
Strong cross-functional partnership with Product, Sales, and executive leadership on launches and go-to-market
Exceptional strategic storytelling and writing
Based in the San Francisco Bay Area and able to work from the SF office
HR tech or recruiting technology background, or existing relationships with talent and HR leaders (bonus)
Experience marketing to both a supply side and a demand side of a two-sided network (bonus)

Comp & perks