Director, Marketing Operations

Hanover Research

. Maximize the efficiency and effectiveness of marketing programs through technology, data, and process optimization .

Posted 9/18/2026full-timeRemote • Virginia • United StatesLead💰 $140,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing technology and operations, with a strong focus on HubSpot marketing automation, CRM integrations, and data-driven decision-making. Proven ability to lead teams, manage projects, and optimize marketing processes for improved performance and efficiency.

Highest-signal resume keywords

HubSpot Marketing AutomationMarketing Technology StrategyB2B Marketing StrategiesProject ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCRM IntegrationEmail Campaign ManagementA/B TestingLead ScoringData HygieneAudience SegmentationPerformance ReportingKPI TrackingContract Negotiation

Soft Skills

Collaborative LeadershipExcellent CommunicationDetail OrientedAnalytical ThinkingSelf-Starter

Tools & Technologies

HubSpotSalesforce6SenseQualifiedMarketing DashboardsEmail Service ProvidersAI Tools

Industry Keywords

Marketing OperationsProcess OptimizationLead GenerationCustomer JourneyVendor Management

About the role

Key responsibilities & impact

Maximize the efficiency and effectiveness of marketing programs through technology, data, and process optimization
Lead evaluation and implementation of marketing technologies
Oversee marketing automation and CRM integrations
Manage lead processes to improve conversion and pipeline performance
Execute email campaigns and develop and maintain marketing performance reporting
Deliver insights that inform business decisions
Collaborate with Demand Generation, Sales Rev Ops, and CRM teams across the customer journey
Provide strategic direction, project management support, coaching, and professional development to the marketing operations team
Report to the Chief Marketing Officer
Own end-to-end HubSpot marketing automation processes and workflows
Oversee, implement, analyze, and optimize automated marketing programs
Develop audience segmentation strategies and customer-targeted messaging
Conduct A/B testing and experimentation and recommend campaign improvements
Monitor and optimize lead scoring and lead nurturing programs
Project manage and execute email marketing campaigns, including workflows, tests, sends, database maintenance, copywriting, and data analysis
Protect email service provider reputation and ensure deliverability and compliance
Improve contact database health, preference and subscription management, and compliance
Maintain and implement marketing technology capabilities across multiple platforms
Integrate platforms, manage updates, troubleshoot, and maintain data hygiene and integrity
Maintain HubSpot data and Salesforce Inclusion List
Track platform performance against KPIs and improve conversion paths and funnel efficiencies
Develop marketing technology strategy and evaluate new platforms and automation options
Assess the marketing technology portfolio and optimize tasks, including through AI
Manage vendor relationships, contract negotiations, service-level agreements, budget planning, and contractors
Liaise with Applications and Salesforce development teams and oversee requirements, testing, and deployment
Generate regular KPI reporting on inbound leads, lead generation and paid efforts, customer lifecycle, attribution, content marketing, and email marketing
Create and maintain reporting dashboards and develop UTM campaign strategy

Requirements

What you’ll need

A Bachelor’s degree from an accredited institution in marketing, business, computer science, or related fields
6-9 years of experience in marketing technology, operations, or automation with hands-on experience installing and managing marketing platforms
Highly organized, detail oriented, and analytical, with strong project management skills and the ability to manage multiple priorities and deadlines
Strong understanding of B2B marketing strategies, tactics and best practices and ability to connect marketing practice with data flows
Collaborative leadership and ability to lead, develop, and coach a high performing team
Excellent written, verbal, and presentation communication skills with the ability to influence stakeholders
Ability to balance strategic and operational execution with team oversight
Self-starter with a hands-on, ownership mindset and ability to execute in a fast-paced environment
Experience managing external contractors and vendors
Experience implementing and managing marketing technology platforms
Marketing automation platforms, with HubSpot preferred and administrative experience
ABM platforms, with 6Sense preferred
Online chat and AI SDR programs, with Qualified preferred
CRM and CMS integration, with Salesforce preferred
Will need to primarily work EST hours

Benefits

Comp & perks

Competitive base salary
Uncapped commission earning potential
Award-winning training program on markets, research methodologies and sales skills
Top performers will be eligible for an annual sales incentive trip
Starting at 18+ days Paid Time Off
14 paid holidays including Martin Luther King Jr. Day, Juneteenth, Indigenous People’s Day, and personal holidays
401(K) employer matching program
Comprehensive health and dental benefits package
Health and wellness packages with discounts to local gym
Annual company-wide day of service and monthly events partnering with local organizations such as KidPower, Martha’s Kitchen, DC SPCA
Community service opportunities
Unlimited snacks and beverages
Variable annual bonus program