Hanover Research

Content Manager

• Serve as the primary partnership contact for Hanover’s Grants practice clients
• Identify unique client needs and translate them into well-defined grants project requests
• Scope, design, and phase complex multi-phase projects to fit Hanover’s business model
• Manage execution of grants projects by Grants Consultants and Grants Research Associates
• Communicate and explain Hanover’s processes and findings to clients
• Deliver actionable insights and strategic recommendations to clients and leadership
• Provide updates to clients on ongoing grants projects
• Identify prospective funders and assess alignment with client needs on an ad hoc basis
• Edit reports for content, structure, and clarity for quality control
• Collaborate with Client Solutions staff to develop long-term relationships and ensure client satisfaction
• Guide and provide constructive feedback to Grants Consultants and Research Associates
• Mentor and coach entry-level staff
• Report directly to the practice area-specific Senior Managing Director

Content Director – Grants Team

Marketing Operations

• Maximize the efficiency and effectiveness of marketing programs through technology, data, and process optimization
• Lead evaluation and implementation of marketing technologies
• Oversee marketing automation and CRM integrations
• Manage lead processes to improve conversion and pipeline performance
• Execute email campaigns and develop and maintain marketing performance reporting
• Deliver insights that inform business decisions
• Collaborate with Demand Generation, Sales Rev Ops, and CRM teams across the customer journey
• Provide strategic direction, project management support, coaching, and professional development to the marketing operations team
• Report to the Chief Marketing Officer
• Own end-to-end HubSpot marketing automation processes and workflows
• Oversee, implement, analyze, and optimize automated marketing programs
• Develop audience segmentation strategies and customer-targeted messaging
• Conduct A/B testing and experimentation and recommend campaign improvements
• Monitor and optimize lead scoring and lead nurturing programs
• Project manage and execute email marketing campaigns, including workflows, tests, sends, database maintenance, copywriting, and data analysis
• Protect email service provider reputation and ensure deliverability and compliance
• Improve contact database health, preference and subscription management, and compliance
• Maintain and implement marketing technology capabilities across multiple platforms
• Integrate platforms, manage updates, troubleshoot, and maintain data hygiene and integrity
• Maintain HubSpot data and Salesforce Inclusion List
• Track platform performance against KPIs and improve conversion paths and funnel efficiencies
• Develop marketing technology strategy and evaluate new platforms and automation options
• Assess the marketing technology portfolio and optimize tasks, including through AI
• Manage vendor relationships, contract negotiations, service-level agreements, budget planning, and contractors
• Liaise with Applications and Salesforce development teams and oversee requirements, testing, and deployment
• Generate regular KPI reporting on inbound leads, lead generation and paid efforts, customer lifecycle, attribution, content marketing, and email marketing
• Create and maintain reporting dashboards and develop UTM campaign strategy

Director, Marketing Operations

Research Analyst

• Support higher education clients through qualitative and secondary research
• Design, develop, and implement qualitative research studies
• Execute secondary research projects, including new academic program market analyses, best practices reports, environmental scans, and competitive benchmarking analyses
• Manage multiple projects concurrently
• Speak with students, faculty, staff, industry employers, and higher education administrators
• Design interview and focus group protocols independently
• Identify contacts for in-depth interviews and focus groups
• Conduct outreach to recruit research participants
• Conduct and record interviews and focus groups
• Compile detailed notes and produce emerging findings
• Analyze transcripts and perform thematic coding independently
• Conduct secondary research addressing higher education research questions
• Collect data from online sources and proprietary datasets
• Produce client-ready deliverables, largely in PowerPoint
• Independently manage project lifecycle phases over tight timelines and deliver reports requiring few edits
• Perform other research tasks as needed
• Report to a Research Director within the team

Content Director – Grants Team

Director, Marketing Operations

Senior Research Associate, Secondary and Qualitative Research – Higher Education Team