Director, Digital Product Growth, Green Products

Hapag-Lloyd AG

. Maintain and enhance the Ship Green* portfolio, including new tools and alternative fuel offerings .

Posted 9/28/2026full-timeHamburg • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong strategic and analytical skills to drive product adoption and scaling in sustainability-driven markets. Proven ability to engage stakeholders and lead cross-functional initiatives while delivering measurable business outcomes.

Highest-signal resume keywords

Strategic And Analytical SkillsSustainability-Driven ProductsCommunity ManagementStakeholder EngagementProduct Adoption

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisProduct ScalingCommercial ExperienceExcel ProficiencyPowerPoint Proficiency

Soft Skills

Creative MindsetSolution-OrientedExecution FocusCommunity Management Skills

Industry Keywords

SustainabilityDigital ManagementMarket PenetrationGovernanceTariffsPricingCustomer InsightsDigital Solutions

About the role

Key responsibilities & impact

Maintain and enhance the Ship Green* portfolio, including new tools and alternative fuel offerings
Coordinate governance, contracts, tariffs and pricing for Ship Green* and monitor performance against targets
Engage customers and internal teams to increase Ship Green* market penetration
Report progress to the Board and Sustainability QBR
Lead the Digital100 community, fostering best-practice sharing, priority alignment and action follow-up
Run timeboxed campaigns for awareness, commercial activation and customer insight activities for selected digital solutions
Provide growth support to Product Owners, including post-launch activation, analysis of usage barriers and opportunity deep-dives
Collaborate with UX and other functions to improve collection, analysis and distribution of customer insights
Organize digital events and recurring formats, including Digital Week and weekly sessions
Contribute to Digital Academy 2.0 learning offerings
Develop and maintain common frameworks and playbooks for scalable product adoption and sustainable growth

Requirements

What you’ll need

Bachelor’s or Master’s degree in Business, Digital Management, Marketing, Technology or related field
Strong strategic and analytical skills with a proven record of turning data into measurable business outcomes
Deep understanding of sustainability-driven products and hands-on commercial experience
Demonstrated ability to drive adoption and scaling of products in a complex, global organization
Creative, solution-oriented mindset with willingness to experiment and challenge the status quo
Hands-on execution focus and proven track record of delivering results
Excellent community-management and stakeholder-engagement skills, including senior-level alignment
Proficiency in Excel and PowerPoint
Business-level English proficiency
Proven track record of leading teams, projects or cross-functional initiatives highly advantageous

Benefits

Comp & perks

Attractive compensation (14 monthly salaries)
Strong social benefits
Individual development through the Hapag-Lloyd LEARNING CAMPUS
International perspectives
Mentoring programs
30 days of vacation
Flexible working hours
Capital forming benefits
Future-oriented pension plan (MYPENSION)
Modern hybrid work model (3 days office / 2 days remote)
Mobility benefits, including public transportation subsidies
Bicycle leasing via JobRad
Comprehensive health and sports offerings, including yoga, sailing, company doctor, and EGYM Wellpass
Company restaurant with freshly prepared meals
Coffee bar with a wide selection