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Hapana

Account Executive – Acquisition

Hapana

. Own the full sales cycle for SMB opportunities, from prospecting and qualification through discovery, demonstrations, commercial negotiation and close.

Posted 9/24/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing the full sales cycle, from prospecting to closing, with a strong focus on consultative selling and relationship building. Proven ability to achieve revenue targets while navigating complex buying processes and collaborating across teams.

Highest-signal resume keywords
B2B Sales ExperienceConsultative Selling SkillsPipeline ManagementNegotiation SkillsHubSpot CRM Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Cycle ManagementProspectingCommercial NegotiationKPI TrackingBusiness Case Development
Soft Skills
ResilienceConfidenceAttention to DetailSelf-MotivatedCollaboration
Tools & Technologies
HubSpotCRM Software
Industry Keywords
SaaSFitness MarketTechnology SolutionsMulti-Stakeholder SellingFranchise Business Experience

About the role

Key responsibilities & impact
  • Own the full sales cycle for SMB opportunities, from prospecting and qualification through discovery, demonstrations, commercial negotiation and close.
  • Build and maintain a strong pipeline of new business opportunities across the fitness market.
  • Lead consultative discovery conversations about prospects' business models, challenges, growth plans and technology requirements.
  • Position Hapana's platform against customer needs and articulate its commercial and operational value.
  • Deliver tailored product demonstrations alongside the Solutions Engineer.
  • Navigate complex, multi-stakeholder buying processes and move opportunities through the sales cycle.
  • Build business cases, proposals and commercial solutions.
  • Negotiate commercial terms and manage opportunities through contract execution.
  • Achieve and exceed quarterly and annual revenue targets.
  • Manage pipeline, forecast performance, track KPIs and communicate progress to the director.
  • Develop territory plans to achieve pipeline and revenue goals.
  • Convert inbound demand and generate outbound opportunities through industry relationships, referrals and events.
  • Develop knowledge of Hapana's product, integrations, payments offering and partner ecosystem.
  • Monitor fitness industry trends, competitors and operator needs.
  • Represent Hapana at USA industry events, conferences and trade shows as required.
  • Provide market and customer feedback to Product, Marketing and leadership.
  • Partner with Customer Success on transition to onboarding and long-term success.

Requirements

What you’ll need
  • 3+ years of B2B sales experience, ideally within SaaS, technology, payments or another solution-led environment.
  • Demonstrated track record of meeting or exceeding sales targets and closing SMB opportunities.
  • Experience managing the full sales cycle, from prospecting through to negotiation and close.
  • Strong consultative selling skills and ability to uncover business challenges.
  • Resilience when navigating objections or changing circumstances.
  • Experience selling to multiple stakeholders and navigating complex buying processes.
  • Confidence engaging and building rapport with founders, executives and senior decision-makers.
  • Strong prospecting skills and willingness to generate own pipeline.
  • Excellent presentation, negotiation and commercial communication skills.
  • Strong pipeline management and forecasting discipline.
  • Ability to manage multiple opportunities with attention to detail.
  • Experience using HubSpot or a similar CRM.
  • Self-motivated approach and ability to thrive in a remote, fast-moving, high-growth environment.
  • Ability to collaborate across Sales, Solutions Engineering, Marketing, Product and Customer Success.
  • Fitness, wellness or franchise industry experience highly desirable but not essential.
  • Experience selling to multi-location or franchise businesses advantageous.

Benefits

Comp & perks
  • Remote Working – The flexibility to do your best work remotely.
  • Health, Dental & Vision Coverage – Supporting you and your wellbeing.
  • 401k
  • Summer Fridays – Finish at 3pm during summer and start your weekends early.
  • Birthday Leave – Take your birthday off, on us.
  • Wellness Days – Two additional wellbeing days each year, separate from annual leave.
  • Work From Anywhere – Spend up to two weeks each year working from anywhere in the world.
  • Home Office Allowance – Create a workspace you'll genuinely enjoy.
  • Paid Parental Leave – Supporting both primary and secondary carers.
  • Employee Assistance Program (EAP) – Confidential support when you need it.