Paid Media Specialist

Happy Cog

. Develop and maintain paid media strategies that drive results for clients .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing paid media strategies across various platforms, with a strong focus on analytics, campaign optimization, and client communication. Proficient in utilizing AI tools to enhance campaign performance and drive results for enterprise-level clients.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Advertising ManagementMeta Ads ManagementCampaign Budget ManagementAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupCampaign OptimizationConversion TrackingA/B TestingData AnalysisBudget ManagementDSP PlatformsSpreadsheets ProficiencyPixel CreationSEO Best Practices

Soft Skills

Client CommunicationTime ManagementCollaborationAnalytical ThinkingPrioritization

Tools & Technologies

Google AnalyticsThe Trade DeskSimpli.fiYahoo DSPChat GPTGoogle GeminiClaudePerplexity

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising CertificationMeta Certification

Industry Keywords

Paid MediaDigital AdvertisingCampaign PerformanceEnterprise ClientsMedia Strategies

About the role

Key responsibilities & impact

Develop and maintain paid media strategies that drive results for clients
Collaborate with internal team members and external publisher partners to develop strategic media plans across search, programmatic, and social channels
Manage campaign setup, planning, building, optimizing, and monitoring
Work with the analytics team to implement conversion tracking and conduct ad and landing page testing
Manage bids and campaign budgets using AI and proprietary tools
Analyze campaign performance and provide actionable insights to improve results
Prepare and deliver weekly, monthly, and quarterly performance reports to clients
Collaborate with SEO and creative teams to enhance campaign performance
Communicate with clients about status, timeline, budget, deliverables, and performance reporting
Ensure internal and external parties understand campaign needs, outcomes, and future direction
Use Claude and other AI tools to work efficiently and accurately, exercising judgment regarding output quality
Stay current with industry trends, tools, and best practices

Requirements

What you’ll need

3+ years of hands-on experience managing campaigns in Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, and other paid media platforms
Hands-on experience with DSP platforms such as The Trade Desk, Simpli.fi, Yahoo DSP, and others is a plus but not required
Proficiency with AI tools and systems, including AI features built into ad platforms and standalone tools such as Chat GPT, Google Gemini, Claude, and Perplexity
Strong analytical skills, with familiarity with tools such as Google Analytics
Knowledge of how to create conversion actions and pixels within advertising platforms
Demonstrated experience effectively managing large paid media budgets ($1M+ annually)
Experience using spreadsheets and bulk editing tools to make large account-wide changes and build a significant number of campaigns at scale
Ability to juggle and prioritize a challenging workload in a fast-paced environment
Ability to communicate directly with clients, both verbally and in writing
Digital agency experience working with enterprise-level clients
Google Ads, Microsoft Advertising, or Meta certifications
A/B testing experience
Understanding of Search Engine Optimization (SEO) best practices

Benefits

Comp & perks

Healthy work/life balance
A creative environment to do the best work of your career
An amazing team of developers, designers, marketers, and project managers
Paid parental leave
Paid vacation and sick time off
Health, dental, and vision insurance
Retirement plan with company matching