Happy Cog

Performance Marketing

• Develop and maintain paid media strategies that drive results for clients
• Collaborate with internal team members and external publisher partners to develop strategic media plans across search, programmatic, and social channels
• Manage campaign setup, planning, building, optimizing, and monitoring
• Work with the analytics team to implement conversion tracking and conduct ad and landing page testing
• Manage bids and campaign budgets using AI and proprietary tools
• Analyze campaign performance and provide actionable insights to improve results
• Prepare and deliver weekly, monthly, and quarterly performance reports to clients
• Collaborate with SEO and creative teams to enhance campaign performance
• Communicate with clients about status, timeline, budget, deliverables, and performance reporting
• Ensure internal and external parties understand campaign needs, outcomes, and future direction
• Use Claude and other AI tools to work efficiently and accurately, exercising judgment regarding output quality
• Stay current with industry trends, tools, and best practices

Paid Media Specialist

Data Analyst

• Design and implement GA4 and GTM measurement setups, including event architecture, custom dimensions and metrics, and server-side tagging
• Write dataLayer specifications, QA them against live containers, and collaborate with developers on implementation
• Diagnose tracking issues from broken tags and misfiring triggers through downstream reporting gaps
• Build data pipelines and warehousing strategies using BigQuery or equivalent platforms
• Design scalable measurement architecture across multiple clients and properties
• Build and maintain dashboards in Looker Studio, Tableau, and/or Power BI
• Translate raw data into plain-English insights and actionable client recommendations
• Strategize and run Conversion Rate Optimization programs, including hypotheses, A/B and multivariate tests, statistical analysis, and revenue or lead-goal alignment
• Analyze web and behavioral data using GA4, Crazy Egg, Microsoft Clarity, and similar tools
• Support new business efforts through proposal drafting, pitches, and analytics scoping
• Lead client measurement conversations, present findings, justify recommendations, and write client-facing follow-ups
• Work across multiple client accounts with paid media, SEO, design, and development teams

Senior Digital Analytics Specialist

• Design and implement GA4 and GTM measurement setups, including event architecture, custom dimensions and metrics, and server-side tagging
• Write dataLayer specifications, QA them against live containers, and collaborate with developers on implementation
• Diagnose tracking issues from broken tags and misfiring triggers through downstream reporting gaps
• Build data pipelines and warehousing strategies using BigQuery or equivalent platforms, including GA4 exports and behavioral-data joins
• Design measurement architecture that scales across multiple clients and properties
• Build and maintain dashboards in Looker Studio, Tableau, and/or Power BI
• Translate raw data into plain-English insights and actionable client recommendations
• Strategize and run CRO programs, including hypotheses, A/B and multivariate tests, statistical analysis, and revenue or lead-goal evaluation
• Analyze web and behavioral data in GA4, Crazy Egg, Microsoft Clarity, and similar tools to identify user drop-off patterns
• Support new business through proposal drafting, pitches, and analytics scoping
• Work across multiple client accounts with paid media, SEO, design, and development teams
• Lead client measurement conversations and present findings to marketing directors, VPs, and founders