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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in GA4 and GTM implementation, including event architecture and server-side tagging, combined with strong data analysis skills using tools like BigQuery and Looker Studio. Proven ability to translate complex data insights into actionable recommendations for clients while managing multiple accounts effectively.
Highest-signal resume keywords
GA4 ImplementationGTM ImplementationData Pipeline DevelopmentDashboard CreationCRO Program Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event ArchitectureCustom DimensionsServer-Side TaggingJavaScriptSQLDataLayer DesignA/B TestingMultivariate TestingStatistical AnalysisBehavioral Data Analysis
Soft Skills
Client CommunicationDocumentation WritingPresentation SkillsCollaboration
Tools & Technologies
BigQueryLooker StudioTableauPower BICrazy EggMicrosoft Clarity
Industry Keywords
Measurement ArchitectureData WarehousingTracking Issues DiagnosisClient Relationship ManagementProposal Drafting
Tech Stack
Tools & technologiesBigQueryJavaScriptSQLTableau
About the role
Key responsibilities & impact- Design and implement GA4 and GTM measurement setups, including event architecture, custom dimensions and metrics, and server-side tagging
- Write dataLayer specifications, QA them against live containers, and collaborate with developers on implementation
- Diagnose tracking issues from broken tags and misfiring triggers through downstream reporting gaps
- Build data pipelines and warehousing strategies using BigQuery or equivalent platforms, including GA4 exports and behavioral-data joins
- Design measurement architecture that scales across multiple clients and properties
- Build and maintain dashboards in Looker Studio, Tableau, and/or Power BI
- Translate raw data into plain-English insights and actionable client recommendations
- Strategize and run CRO programs, including hypotheses, A/B and multivariate tests, statistical analysis, and revenue or lead-goal evaluation
- Analyze web and behavioral data in GA4, Crazy Egg, Microsoft Clarity, and similar tools to identify user drop-off patterns
- Support new business through proposal drafting, pitches, and analytics scoping
- Work across multiple client accounts with paid media, SEO, design, and development teams
- Lead client measurement conversations and present findings to marketing directors, VPs, and founders
Requirements
What you’ll need- Deep GA4 and GTM implementation experience, including event architecture, custom dimensions and metrics, server-side tagging, and debugging with Tag Assistant and DevTools
- Fluency with dataLayer design and specification
- Comfort in code, including JavaScript for GTM and SQL for querying and transformation
- Experience building data pipelines and warehousing strategies with BigQuery or an equivalent platform
- Experience building dashboards in Looker Studio, Tableau, and/or Power BI that drive decisions
- Experience running CRO programs with A/B and multivariate testing tools
- Professional fluency in spoken and written English
- Ability to explain technical tracking issues to clients in plain language and write clear client-facing documentation
- Five or more years in an agency or consultancy personally owning client or stakeholder relationships, running calls, and presenting analysis
- Experience managing multiple concurrent accounts
Benefits
Comp & perks- A creative environment to do the best work of your career
- An amazing team of developers, designers, marketers, and project managers
- Paid Parental Leave
- Paid vacation and sick time off
- Health, Dental, and Vision insurance
- Retirement plan with company matching
- 100% remote work